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Author

Khyati Jagani

Institution: Flame University
OpenAlex ID: A5068667937
Social media influencer marketing: foundations, trends, and ways forward
2023 · Yatish Joshi, Weng Marc Lim, et al. · Electronic Commerce Research · 554
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“How I think, Who I am”—Role of social media influencers ( SMIs ) as change agents
2024 · Justin Paul, Khyati Jagani, et al. · Journal of Consumer Behaviour · 26
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Perceived service quality, repeat use of healthcare services and inpatient satisfaction in emerging economy
2018 · Rohit Trivedi, Khyati Jagani · International Journal of Pharmaceutical and Healthcare Marketing · 21
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Understanding underdog brand positioning effects among emerging market consumers: a moderated mediation approach
2024 · Jayesh D. Patel, Rohit Trivedi, et al. · Journal of Product & Brand Management · 9
“Why Don’t You Leave Me Alone?” Measuring Irritation with Online Behavioral Advertising on Social Media Platforms
2025 · Khyati Jagani, Neha Yadav, et al. · Journal of Promotion Management · 3
Customer Segmentation and Factors Affecting Willingness to Order Private Label Brands
2019 · Khyati Jagani, Falguni Vasavada Oza, et al. · Advances in marketing, customer relationship management, and e-services book series · 3
Communicating nutraceuticals: A multi-stakeholder perspective from a developing nation
2016 · Varsha Jain, Subhadip Roy, et al. · Health Marketing Quarterly · 3
Digital Participation through Mobile Internet Banking and Its Impact on Financial Inclusion
2017 · Khyati Jagani, Santosh Patra · International Journal of Public Administration in the Digital Age · 2
Drag Social Media Influencers as Opinion Leaders: Their Role in Promoting Drag Entertainment in India
2024 · Khyati Jagani · Policy Press eBooks · 1
Digital Participation through Mobile Internet Banking and Its Impact on Financial Inclusion
2019 · Khyati Jagani, Santosh Patra · IGI Global eBooks · 1
Posts, Privacy, and Plight – Investigating Ethical Boundaries of Consumer Data Usage for AI Training
2026 · Khyati Jagani, Sanjuktha Vikram · Springer eBooks
Consumer Data Privacy on User-Created Content – Designing Consumer Personas to Privacy Concern
2026 · Khyati Jagani, Sanjuktha Vikram · Springer eBooks
Drag Social Media Influencers as Opinion Leaders: Their Role in Promoting Drag Entertainment in India
2024 · Khyati Jagani · Bristol University Press eBooks
8 Drag Social Media Influencers as Opinion Leaders: Their Role in Promoting Drag Entertainment in India
2024 · Khyati Jagani · Bristol University Press eBooks
Is Selfie Moving Towards Popular Culture? - Application of Selfie Phenomenon and Extension of Digital Self in Television Ads
2017 · Falguni Vasavada Oza, Khyati Jagani · Online Journal of Communication and Media Technologies
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Works count: 15
Citation count: 623
H-index: 4
I10-index: 3
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