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Shakir Hussain Parrey

Observed names: Shakir H. Parrey, Shakir Hussain Parray
ORCID: 0000-0002-7043-5064
Observed ORCID: 0000-0002-7043-5064
OpenAlex ID: A5068678753
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
2018 · Raouf Ahmad Rather, Shehnaz Tehseen, et al. · Spanish Journal of Marketing - ESIC · 261
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Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
2019 · Raouf Ahmad Rather, Shehnaz Tehseen, et al. · Journal of Global Scholars of Marketing Science · 229
Antecedents of Customer Loyalty in Banking Sector: A Mediational Study
2018 · Suhail A. Bhat, Mushtaq A. Darzi, et al. · Vikalpa The Journal for Decision Makers · 104
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Mediating role of government initiatives and media influence between perceived risks and destination image: a study of conflict zone
2018 · Shakir Hussain Parrey, Iqbal Ahmad Hakim, et al. · International Journal of Tourism Cities · 76
Transforming destination-based customer engagement to revisit intention through co-creation: findings from SEM and fsQCA
2023 · Mir Shahid Satar, Raouf Ahmad Rather, et al. · Tourism Review · 71
Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches
2023 · Raouf Ahmad Rather, Manju Raisinghani, et al. · Journal of Retailing and Consumer Services · 66
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
2021 · Raouf Ahmad Rather, Shehnaz Tehseen, et al. · Routledge eBooks · 54
Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis
2022 · Raouf Ahmad Rather, Shakir Hussain Parrey, et al. · Journal of Global Scholars of Marketing Science · 48
Eliciting consumer-engagement and experience to foster consumer-based-brand-equity: moderation of perceived-health-beliefs
2023 · Mir Shahid Satar, Raouf Ahmad Rather, et al. · Service Industries Journal · 39
COVID-19-based threat vs coping appraisal: effect of psychological risk on customer engagement and behavioral intentions
2022 · Raouf Ahmad Rather, Shakir Hussain Parrey, et al. · Journal of Hospitality and Tourism Insights · 38
Environmental Education in India: An Approach to Sustainable Development
2017 · Suhail Ahmad Bhat, Ahmed Tauquer Zahid, et al. · FIIB Business Review · 32
Shopping experience and consumer loyalty towards organic food stores: evaluating the moderating role of gender
2024 · Ishfaq Hussain Bhat, Shilpi Gupta, et al. · British Food Journal · 22
Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity
2024 · Mir Shahid Satar, Raouf Ahmad Rather, et al. · Asia Pacific Journal of Marketing and Logistics · 17
Understanding customer brand engagement through service environment: a multilevel analysis
2023 · Mir Shahid Satar, Raouf Ahmad Rather, et al. · Service Industries Journal · 14
Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator
2024 · Raouf Ahmad Rather, Shakeel Ul Rehman, et al. · Journal of Quality Assurance in Hospitality & Tourism · 3
Measurement model for social capital: extending social capital in internationalization of SMEs
2024 · Ishaq Ahmad Dar, Abdul Gani, et al. · Journal of International Entrepreneurship · 3
Individual risk propensity and agri-entrepreneurial financing effectiveness: strategy for sustainable agri-financing
2019 · Shakir Hussain Parrey, Suhail Ahmad Bhat · DECISION · 3
Impact of demographic and psychographic factors on the effectiveness of agricultural financing intervention schemes
2017 · Shakir Hussain Parrey · Shodhganga
Measuring Sustainable Effectiveness of Credit Financing Schemes through Risk Evaluation: A Review
2016 · Shakir Hussain Parrey, Iqbal Ahmad Hakim, et al. · Abhigyan
Works count: 19
Citation count: 1,080
H-index: 14
I10-index: 14
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