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Author

Elitsa Alexander

ORCID: 0000-0003-3974-1378
Observed ORCID: 0000-0003-3974-1378
OpenAlex ID: A5068882589
Visual Replay Methodology: A Mixed Methods Approach for Group Discussion Analysis
2016 · Elitsa Alexander, Martin J. Eppler, et al. · Journal of Mixed Methods Research · 29
Knowledge scaffolding visualizations: A guiding framework
2015 · Elitsa Alexander, Sabrina Bresciani, et al. · Knowledge Management & E-Learning An International Journal · 17
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Data Integration: A Real-Time, Participant-Driven, and Visually Supported Method
2020 · Elitsa Alexander, Martin J. Eppler, et al. · Journal of Mixed Methods Research · 15
Understanding the impact of visual representation restrictiveness on experience sharing: An experimental assessment
2015 · Elitsa Alexander, Sabrina Bresciani, et al. · Journal of Visual Languages & Computing · 12
Knowledge Scaffolding
2013 · Elitsa Alexander, Martin J. Eppler, et al. · International Conference on Knowledge Management and Knowledge Technologies · 4
Building on disagreement visually : the system and the method
2018 · Elitsa Alexander, Martin J. Eppler, et al. · Alexandria (UniSG) (University of St.Gallen) · 1
Integrating Quantitative and Qualitative Data through Visualization: A Mixed Methods Approach
2016 · Elitsa Alexander, Alice Comi, et al. · Academy of Management Proceedings · 1
Profiles and Preferences of On-line Millenial Shoppers in Bulgaria
2014 · Patricia R. Loubeau, Robert Jantzen, et al. · Economic Review · 1
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Online shopping behaviors and characteristics of Gen Y consumers in Bulgaria and Croatia: Who, What, How Much and How Often?
2011 · Patricia Loubou, Elitsa Alexander, et al. · RePEc: Research Papers in Economics · 1
Kontextualisierte Marketinglehre mit KI
2026 · Elitsa Alexander · Springer eBooks
Kontextualisierte Marketinglehre mit KI: Wie kann generative künstliche Intelligenz eingesetzt werden, um Marketing-Lehrinhalte zu kontextualisieren?
2026 · Elitsa Alexander · Springer eBooks
“Mixed Methods Research” Basic Designs and Methods: a Visualization for Teaching Purposes
2018 · Elitsa Alexander · Alexandria (UniSG) (University of St.Gallen)
Interaction Patterns: A Visual Approach to Mixed Methods Research
2018 · Elitsa Alexander, Martin J. Eppler, et al. · Alexandria (UniSG) (University of St.Gallen)
Visualizing Disagreement in Survey Responses to Revise Correlational Models: a Mixed Methods Approach
2018 · Elitsa Alexander, Martin J. Eppler · Alexandria (UniSG) (University of St.Gallen)
Innovating team communication through interactive visualization: visual restrictiveness or visual freedom
2017 · Elitsa Alexander, Sabrina Bresciani, et al. · Alexandria (UniSG) (University of St.Gallen)
Displaying Minority Opinions Visually: Focusing on Disagreement in Group Discussion
2016 · Elitsa Alexander, Alice Comi, et al. · Alexandria (UniSG) (University of St.Gallen)
A Replay Analysis Methodology for Small-Group Communication Research: Unique Characteristics, Potential Benefits, and Application Guide
2015 · Elitsa Alexander, Martin J. Eppler, et al.
The Effect of System-embedded Visual Restrictiveness on Experience Sharing
2015 · Elitsa Alexander, Sabrina Bresciani, et al. · Academy of Management Proceedings
A Visual Re-Play Methodology for Group Discussion Analysis
2015 · Elitsa Alexander, Martin J. Eppler, et al. · Academy of Management Proceedings
Profiles and Preferences of Online Millennial Shoppers in Bulgaria and Croatia
2011 · Patricia R. Loubeau, Elitsa Alexander, et al. · Journal of Euromarketing
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Profiles and Preferences of Online Millennial Shoppers in Bulgaria and Croatia
2011 · Patricia Loubeau, Elitsa Alexander, et al. · Journal of Euromarketing
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Works count: 21
Citation count: 81
H-index: 4
I10-index: 4
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