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Normala S. Govindarajo

Observed names: Dr. Normala S Govindarajo, GOVINDARAJO, NORMALA S., Govindarajo, Normala S., Normala Govindarajo, Normala S Govindarajo, Normala S.Govindarajo
Institution: HELP University
ORCID: 0000-0003-4809-5902
Observed ORCID: 0000-0003-4809-5902
OpenAlex ID: A5069408717
Effect of service quality on visitor satisfaction, destination image and destination loyalty – practical, theoretical and policy implications to avitourism
2019 · Dileep Kumar M., Normala S. Govindarajo, et al. · International Journal of Culture Tourism and Hospitality Research · 110
Instrument Development “Intention to Stay Instrument” (ISI)
2014 · Dileep Kumar M, Normala S Govindarajo · Asian Social Science · 32
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Industry 4.0 and Business Policy Development: Strategic Imperatives for SME Performance
2021 · Normala S Govindarajo, Dileep Kumar M, et al. · ETIKONOMI · 16
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Why Workers Disengage? Factors from “Head” or “Heart” to Be Tagged on?
2014 · Normala S Govindarajo, Dileep Kumar. M, et al. · Asian Social Science · 14
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Emotional intelligence on job performance: A study on Malaysian employees
2023 · Krishna Moorthy, Lee Mei Juan, et al. · Work · 13
Smart University and Artificial Intelligence
2021 · Dileep Kumar Mohanachandran, Cheng Tat Yap, et al. · Studies in computational intelligence · 12
Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic
2022 · Krishna Moorthy, Te Nian Ci, et al. · Business, management and economics · 10
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Way to Measure the Concept Precarious Working Conditions in Oil Palm Plantations
2014 · Dileep Kumar M., Noor Azizi Ismail, et al. · Asian Social Science · 6
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Factors of Purchase Intention Toward Social Commerce Among Young Generation in Malaysia
2021 · Ang En, Normala Govindarajo, et al. · International Conference on Law, Social Science, Economics, and Education (ICLSSEE) · 5
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Intelligent Industry 4.0: Artificial Intelligence and Robotic Process Automation as Tendsetters
2024 · M. Dileep Kumar, Alan Cheng Tat Yap, et al. · Advances in business information systems and analytics book series · 4
AI in Student as Manager Model-Future Directions of Business Studies
2023 · Kesavan Nallaluthan, Jessnor Elmy Mat Jizat, et al. · International Conference on Disruptive Technologies (ICDT) · 4
Impact of e-WOM message characteristics on its perceived usefulness in international tourism
2022 · N. A. Ponnila Harshavardhini, Savitha Nair, et al. · International Journal of Health Sciences · 4
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Islamic Banking Implementation: Supportive Role of Business Service
2019 · Dileep Kumar, Normala S Govindarajo · Jurnal Pengurusan · 4
Malaysian Consumer Research: Does Computer Literacy Affirmative towards E-commerce Activities?
2015 · Dileep Kumar M., Harvi S., et al. · Journal of Economics and Behavioral Studies · 4
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A study of online grocery shopping behaviour in Malaysia
2025 · Krishna Moorthy, Shi Xiang Lim, et al. · Issues and Perspectives in Business and Social Sciences · 3
Identifying, Categorizing and Setting Variables on Ergonomics Issues in Oil Palm Plantations
2014 · Normala S Govindarajo, Dileep Kumar M, et al. · Asian Social Science · 3
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Malaysia's Technopreneurial Revolution: Innovations Shaping a Sustainable Future
2025 · Jothi Munusamy, Kesavan Nallaluthan, et al. · Advances in business strategy and competitive advantage book series · 2
Instrument: Precarious working condition (IPWC) integrating mixed mode of research in instrument construction
2014 · Dileep Kumar M., Noor Azizi Ismail, et al. · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · 2
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Indicative variables of attrition: Application of Delphi Technique
2013 · Dileep Kumar M., Normala S Govindarajo · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · 2
Predicted Role of Integrated Marketing Communication on Malaysian SME’S Business Performance
2022 · Dileep Kumar Mohanachandran, Sangeeta Kumari, et al. · Lecture notes in networks and systems · 1
Instrument - Ergonomic issues (IEI) integrating mixed mode of research in instrument construction
2014 · Dileep Kumar M., Normala S Govindarajo, et al. · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · 1
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Consumer Food-Choice Behaviour Model
2011 · Dileep Kumar M., Normala S Govindarajo · Interscience Management Review · 1
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Educators as Catalysts Shaping the Next Generation of ESG
2026 · Kesavan Nallaluthan, Vignes Thurasingam, et al. · IGI Global eBooks
Virtual Reality and Augmented Reality for Industrial and Business Intelligence
2024 · Karishma Desai, M. Dileep Kumar, et al. · Advances in hospitality, tourism and the services industry (AHTSI) book series
Work-Integrated Learning Assessment Rubric Development: Global Framework
2023 · M. Dileep Kumar, Manisha Semwal, et al. · Advances in higher education and professional development book series
Works count: 39
Citation count: 254
H-index: 7
I10-index: 7
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