Author

Yoon Joo Park

Institution: Kyonggi University

Observed institution: Kyonggi University

ORCID: 0000-0003-4140-3597

Observed ORCID: 0000-0003-4140-3597

OpenAlex ID: A5069464889

Empirical Finding on the Determinants of Collective Consumption: Focused on Consumption Values, Trust, and Perceived Risk

2022 · Yoon Joo Park, Sung Joon Yoon · Journal of Open Innovation Technology Market and Complexity · 12

From ESG Signals to Sustainable Relationships: A Strategic Perspective on Perceived Sustainability Awareness, Dual-Path Value, and Long-Term Trust

2026 · Yoon Joo Park · Sustainability · 6

Structural Relations among SNS Attributes, User Satisfaction, SNS Trust and Purchase Intention in Online Shopping : Utilizing an Extended Technology Acceptance Model

2016 · Yoon Joo Park, Sung Jun Yoon · The e-Business Studies · 5

Building Sustainable Organizational Citizenship Behavior in Hospitality: Structural Relationships of Rapport, Trust, and Psychological Capital Among Airline Cabin Crew

2025 · Min Jung Kim, Yoon Joo Park · Sustainability · 4

Presentation of Social Identity and Language Use among Bilingual Korean English Speakers

2011 · Yoon Joo Park · eScholarship (California Digital Library) · 3

Impacts of motivation for self-development on job performance in employees of a deluxe hotel in Korea

2024 · Hyoung Chul Shin, Yoon Joo Park · NURTURE · 2

Effects of cause-related ads on ethical consumption: An experimental approach

2023 · Xinsheng Zhao, Yoon Joo Park, et al. · NURTURE · 2

The Influence of the Characteristics of Online and Offline Experience on the Perceived Benefit and the Purchasing Intention : Focusing on the Internet Shopping Mall Users in China

2019 · Yoon Joo Park, Sung Jun Yoon, et al. · The e-Business Studies · 1

How the Diagnosticity of AI-Based Sustainability Information Relates to Sustainable Consumption Behavior: The Roles of Perceived Consumer Effectiveness and Environmental Self-Identity

2026 · Yoon Joo Park · Sustainability

Entrepreneurial Orientation, Technological Innovation Orientation, and Management Performance of SMEs in Korea: The Role of Absorption Capacity

2025 · Heon-Soo Jeong, Yoon Joo Park · GLOBAL BUSINESS & FINANCE REVIEW

Impact of choice attributes perceived by Korean airline passengers on relationship quality during the COVID-19 pandemic

2024 · Su Min Kim, Yoon Joo Park, et al. · NURTURE

A study on the effect of the Big Five personality model on job fit, customer orientation and job satisfaction: Focused online customer service of call center

2019 · Yoon Joo Park · The e-Business Studies

A Study on the Effect of Super Leadership for Global Business Performance - on Innovative Behavior and A Test of Mediating Effects of Self-leadership for Airlines Flight Attendants

2019 · Young Ha Kim, Yoon Joo Park · The e-Business Studies

Effects of Internet Brand Community’s Service Attributes on Brand Attitude and Loyalty: With Focus on Brand Trust and Attachment as Mediators

2018 · Yoon Joo Park, Sung Jun Yoon · The e-Business Studies

Case-based reasoning methdos based on statistical analysis = 통계적 분석기법을 기반으로 한 사례기반추론에 대한 연구

2006 · Yoon Joo Park, 박윤주

Works count: 15

Citation count: 35

H-index: 4

I10-index: 1