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Inês Filipa Saraiva Antunes
Observed name:
Inês Antunes
Institution:
ISEG - Instituto Superior de Economia e Gestão
Observed institutions:
University of Lisbon,
ISEG - Instituto Superior de Economia e Gestão,
NOVA School of Business and Economics,
Universidade Nova de Lisboa
ORCID:
0000-0002-1772-2865
Observed ORCID:
0000-0002-1772-2865
OpenAlex ID:
A5069592219
A bibliometric review and content analysis of research trends in sensory marketing
2024
·
Inês Filipa Saraiva Antunes
, José Manuel Cristóvão Veríssimo
·
Cogent Business & Management
·
40
PDF
The effectiveness of sales promotion techniques on the millennial consumers’ buying behavior
2022
·
Inês Antunes
, Luisa M. Martinez
, et al.
·
ReMark - Revista Brasileira de Marketing
·
18
PDF
Sensory Marketing: A 40-Year Bibliometric Analysis
2025
·
Inês Antunes
, José Veríssimo
·
Smart innovation, systems and technologies
The effectiveness of sales promotion techniques on consumer buying behavior of generation Y
2018
·
Inês Filipa Saraiva Antunes
·
Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)
PDF
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Works count:
4
Citation count:
58
H-index:
2
I10-index:
2
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