Author

Xianchuan Yang

Institution: Wuxi Vocational Institute of Commerce

Observed institutions: China University of Mining and Technology, Wuxi Vocational Institute of Commerce

ORCID: 0000-0002-4534-2878

Observed ORCID: 0000-0002-4534-2878

OpenAlex ID: A5069752980

Promoting sustainable development: A research on residents' green purchasing behavior from a perspective of the goal‐framing theory

2020 · Xianchuan Yang, Shih‐Chih Chen, et al. · Sustainable Development · 66

Merging the Social Influence Theory and the Goal-Framing Theory to Understand Consumers’ Green Purchasing Behavior: Does the Level of Sensitivity to Climate Change Really Matter?

2021 · Xianchuan Yang, Yafen Tseng, et al. · Frontiers in Psychology · 61

Diagnose barriers to sustainable development: A study on “desensitization” in urban residents' green purchasing behavior

2019 · Xianchuan Yang, Lei Zhang · Sustainable Development · 55

Achieving sustainability: Determinants of conscious green purchasing behavior during the COVID‐19 pandemic

2022 · Xianchuan Yang, Jiayun Jiang, et al. · Business Strategy and the Environment · 50

Ability Orientation or Good Character? Moderated Mediation Mechanism to Determine the Impact of Telepresence on Consumer Purchasing Intention in Cross-Border E-Commerce

2022 · Haijin Gui, Untung Rahardja, et al. · Frontiers in Psychology · 36

Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce

2023 · Xianchuan Yang, Yin Ma, et al. · Asia Pacific Journal of Marketing and Logistics · 32

Understanding residents’ green purchasing behavior from a perspective of the ecological personality traits: the moderating role of gender

2021 · Xianchuan Yang, Lei Zhang · The Social Science Journal · 18

Moderated Mediation Mechanism to Determine the Effect of Gender Heterogeneity on Green Purchasing Intention: From the Perspective of Residents’ Values

2022 · Xianchuan Yang, Santhaya Kittikowit, et al. · Frontiers in Psychology · 16

“Filter” or “Accelerator”? A Mixed-Methods Study of the Driving Mechanisms of Innovative Work Behaviour among Higher Vocational Education Teachers Under AI Ethics Constraints

2026 · Xianchuan Yang, Li Ma, et al. · SAGE Open · 1

Beyond conformity: exploring the moderated role of peer effects in shaping business model innovation amid public opinion uncertainty

2026 · Xianchuan Yang, Yin Ma · Humanities and Social Sciences Communications · 1

How Innovation Ecosystems Drive A Resilient Economy: A Panel Data Fuzzy-Set QCA Approach

2025 · Cui Wu, Xianchuan Yang, et al. · Journal of Intelligent & Fuzzy Systems · 1

Works count: 11

Citation count: 337

H-index: 8

I10-index: 8