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Laurens De Gauquier

Observed name: De Gauquier, Laurens
ORCID: 0000-0002-4343-1412
Observed ORCID: 0000-0002-4343-1412
OpenAlex ID: A5069798912
Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence
2022 · Malaika Brengman, Kim Willems, et al. · Frontiers in Psychology · 100
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Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions
2018 · Laurens De Gauquier, Malaika Brengman, et al. · Virtual Reality · 100
From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers
2021 · Malaika Brengman, Laurens De Gauquier, et al. · Journal of Business Research · 96
Frontline employee expectations on working with physical robots in retailing
2022 · Kim Willems, Nanouk Verhulst, et al. · Journal of service management · 57
Together or alone: Should service robots and frontline employees collaborate in retail-customer interactions at the POS?
2022 · Laurens De Gauquier, Kim Willems, et al. · Journal of Retailing and Consumer Services · 48
In or out? A field observational study on the placement of entertaining robots in retailing
2021 · Laurens De Gauquier, Malaika Brengman, et al. · International Journal of Retail & Distribution Management · 37
The Rise of Service Robots in Retailing: Literature Review on Success Factors and Pitfalls
2020 · Laurens De Gauquier, Malaika Brengman, et al. · Emerald Group Publishing Limited eBooks · 25
Media richness effectiveness: Humanoid robots with or without voice, or just a tablet kiosk?
2023 · Malaika Brengman, Kim Willems, et al. · Psychology and Marketing · 20
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Humanoid Robot Pepper at a Belgian Chocolate Shop
2018 · Laurens De Gauquier, Hoang-Long Cao, et al. · ACM/IEEE International Conference on Human-Robot Interaction (HRI) · 18
Is robotic shopping set to be the next big thing
2019 · Malaika Brengman, Laurens De Gauquier, et al. · Document Server@UHasselt (UHasselt) · 6
The effect of a humanoid service robot versus a tablet service kiosk in retail: an observational study
2019 · Laurens De Gauquier, Malaika Brengman, et al. · 2
Customer Engagement In Multi-Sensory VR Advertising: The Boursin Sensorium Experience
2019 · Kim Willems, Malaika Brengman, et al. · 1
Field Observations on the Strategic Placement of Retail Robots
2020 · Laurens De Gauquier · VUBIR (Vrije Universiteit Brussel)
Exploring the attitudes of frontline employees towards humanoid service robots in a retailing context
2019 · Laurens De Gauquier, Malaika Brengman, et al. · VUBIR (Vrije Universiteit Brussel)
Working with Robots: a Curse or a Blessing? Integrating the Job Demand-Resources Model to understand Frontline Employees’ Attitudes towards Robots
2019 · Laurens De Gauquier, Nanouk Verhulst, et al. · VUBIR (Vrije Universiteit Brussel)
Homo Roboticus: 30 vragen en antwoorden over mens, robot & artificiële intelligentie
2019 · Bram Vanderborght, Katrien Beuls, et al.
Winkelen we binnenkort met robots
2019 · Malaika Brengman, Laurens De Gauquier, et al. · Document Server@UHasselt (UHasselt)
How Brands Come to Life: Impact of VR in Advertising
2016 · Malaika Brengman, Kim Willems, et al.
Works count: 22
Citation count: 510
H-index: 9
I10-index: 9
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