Author

Asha Binu Raj

Observed institutions: ICFAI Business School, ICFAI Foundation for Higher Education, Institute of Chartered Financial Analysts of India

ORCID: 0000-0002-9432-8677

Observed ORCID: 0000-0002-9432-8677

OpenAlex ID: A5069927684

Impact of employee value proposition on employees’ intention to stay: moderating role of psychological contract and social identity

2020 · Asha Binu Raj · South Asian Journal of Business Studies · 75

Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-based Brand Outcomes

2018 · Asha Binu Raj · Global Business Review · 44

Building corporate reputation through corporate social responsibility: the mediation role of employer branding

2022 · Asha Binu Raj, Akbar Jan N., et al. · International Journal of Social Economics · 43

Workplace spirituality and job satisfaction among teachers: influence of well-being and spiritual leadership

2023 · Asha Binu Raj, Pallawi Ambreesh, et al. · International Journal of Educational Management · 39

Internal branding and technostress among employees - the mediation role of employee wellbeing and moderating effects of digital internal communication

2025 · Asha Binu Raj, Ashok Kumar Goute · Acta Psychologica · 29

Internal branding, employees' brand commitment and moderation role of transformational leadership: an empirical study in Indian telecommunication context

2021 · Asha Binu Raj · Asia-Pacific Journal of Business Administration · 24

Faculty engagement, quality of work-life, organizational commitment and spiritual leadership – examining the mediation and moderation effects

2024 · Asha Binu Raj, A.K. Subramani, et al. · Industrial and Commercial Training · 12

Does smartphone affect work-life balance, stress and satisfaction among teachers during online education

2022 · N. Akbar Jan, Asha Binu Raj, et al. · International Journal of Management in Education · 7

Oil price volatility and changes in corporate debt: An empirical study in the Indian landscape

2024 · Shawkat Hammoudeh, Nitya Nand Tripathi, et al. · The North American Journal of Economics and Finance · 5

Do business group firms use related party transactions efficiently? An empirical study

2022 · Nitya Nand Tripathi, Asha Binu Raj, et al. · Macroeconomics and Finance in Emerging Market Economies · 3

Do employees' salaries and board of director's remuneration impact gold demand?: An empirical study

2022 · Nitya Nand Tripathi, Asha Binu Raj, et al. · Resources Policy · 3

Does corporate governance play a dynamic role in mitigating opportunistic transactions Evidence from India

2022 · Nitya Nand Tripathi, Asha Binu Raj, et al. · International Journal of Economic Policy in Emerging Economies · 2

Impact of Internal Branding on Employee Engagement: An Empirical Study Conducted among Medical Staff’s Brand Supporting Behaviour in Indian Hospitals

2020 · Asha Binu Raj · Indian Journal of Public Health Research & Development · 2

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Antecedents and Consequences of Internal Branding in Organizations in Indian Services Sector

2015 · Asha Binu Raj · SSRN Electronic Journal · 2

Psychological well-being, resilience, stress and demographic factors: a study among undergraduate students during online mode of education in India

2023 · Asha Binu Raj, Pallawi Ambreesh Kumar, et al. · International Journal of Knowledge and Learning · 1

Organizational Brand Commitment: a Study of the Influence of Employee’s Expectations at the Workplace

2011 · Asha Binu Raj, Jyothi Polepeddi · Research Journal of Social Science & Management · 1

Association Between Corporate Board Meetings and Hotel Industry Performance: An Empirical Study

2025 · Nitya Nand Tripathi, Asha Binu Raj · The IUP Journal of Accounting Research & Audit Practices

Author response for "Building corporate reputation through corporate social responsibility: the mediation role of employer branding"

2022 · Asha Binu Raj, Akbar Jan N., et al. · Publons reviews and discussion

Author response for "Building corporate reputation through corporate social responsibility: the mediation role of employer branding"

2022 · Asha Binu Raj, Akbar Jan N., et al. · Publons reviews and discussion

Psychological well-being, resilience, stress and demographic factors: a study among undergraduate students during online mode of education in India

2022 · Pallawi Ambreesh Kumar, Nityanand Tripathi, et al. · International Journal of Knowledge and Learning

Works count: 20

Citation count: 292

H-index: 7

I10-index: 7