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Charlotte Gaston‐Breton

International market selection and segmentation: a two‐stage model
2011 · Charlotte Gaston‐Breton, Oscar Martín Martín · International Marketing Review · 101
“I want to break free!” How experiences of freedom foster consumer happiness
2020 · Charlotte Gaston-Breton, Elin Brandi Sørensen, et al. · Journal of Business Research · 41
Pleasure, meaning or spirituality: Cross-cultural differences in orientations to happiness across 12 countries
2021 · Charlotte Gaston-Breton, Jérémy E. Lemoine, et al. · Journal of Business Research · 36
Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision-making style
2015 · Charlotte Gaston-Breton, Lola C. Duque · European Journal of Marketing · 23
Opposing effects of sociodemographic variables on price knowledge
2012 · Charlotte Gaston-Breton, Priya Raghubir · Marketing Letters · 19
The impact of the euro on the consumer decision process: theoretical explanation and empirical evidence
2006 · Charlotte Gaston‐Breton · Journal of Product & Brand Management · 17
"Consumer Preferences for 99-ending prices: The mediating role of price consciousness" *
2011 · Charlotte Gaston‐Breton · RePEc: Research Papers in Economics · 11
Mapping consumer well-being: Contextualization, conceptualization, and classification using topic modeling
2025 · Charlotte Gaston-Breton, M. Cristina De Stefano · Journal of Business Research · 9
Segmentation et stratégies de communication dans les marchés émergents : Une approche croisée des concepts de pyramide économique et d’acculturation
2006 · Agnès Boutin, Charlotte Gaston-Breton · Décisions Marketing · 3
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The Price Knowledge Paradox: Why Consumers Have Lower Confidence in, but Better Recall of Unfamiliar Prices
2014 · Charlotte Gaston-Breton, Priya Raghubir · Customer Needs and Solutions · 2
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Effet du passage à l'euro sur les marques de distributeurs: une réplication partielle de l'étude de Diller et Ivens
2001 · Pierre Desmet, Charlotte Gaston-Breton · Recherche et Applications en Marketing (French Edition) · 2
When Connection Feels Empty: Rethinking Consumer Loneliness Through Dual Presence in Digital Marketing
2026 · Tianhao Yang, Hsin‐Hsuan Meg Lee, et al. · Psychology and Marketing
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The Regulatory Functions of Experiences of Consumption in the Context of the COVID-19 Pandemic
2025 · Charlotte Gaston-Breton · SSRN Electronic Journal
Simulated Pasts, Real Desires: Strategic Opportunities and Ethical Dilemmas of AI-Generated Nostalgia
2025 · Rindratiana Rahajason, Hector Gonzalez Jimenez, et al. · SSRN Electronic Journal
How Experiences of Freedom Foster Consumer Happiness? a Distinction Between “Freedom To” and “Freedom From” Experiences of Consumption
2020 · Charlotte Gaston‐Breton, Elin Brandi Sørensen, et al. · CBS Research Portal (Copenhagen Business School)
How Can Consumers Both Value and Resist Consumption? An Exploration of Consumer Relationships With Possessions in Their Pursuit of Happiness
2020 · Hsin-Hsuan Meg Lee, Charlotte Gaston‐Breton · ACR North American Advances
How Positive and Negative Experiences of Freedom Foster Consumer Happiness
2020 · Gaston-Breton, Charlotte, Sørensen, Elin, et al. · CBS Research Portal (Copenhagen Business School)
How Decluttering and Organizing Enhance Consumers’ Happiness? a Multicultural Exploration Through the Konmari Method
2018 · ESCP Europe, Spain, Charlotte Gaston-Breton, et al. · Global Fashion Management Conference
Do Consumers Learn New Currencies As They Learn New Languages? the Impact of Price Syntax and Synonyms on Learners’ Proficiency
2016 · Charlotte Gaston‐Breton, David Luna · ACR North American Advances
Promotional benefits of 99-ending prices: The moderating role of intuitive and analytical decision style ∗
2011 · Calle Madrid, Charlotte Gaston‐Breton, et al. · RePEc: Research Papers in Economics
Let Me Handle This, I’ve Done It Before: Experience and Self-involvement in Superstitious Learning
2011 · José Lejarraga, Tomás Lejarraga, et al. · Academy of Management Proceedings
Biais de jugement liés au prix : application au cas du changement d'unité monétaire des francs aux euros
2003 · Charlotte Gaston‐Breton
Works count: 25
Citation count: 264
H-index: 8
I10-index: 7
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