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Mustika Sufiati Purwanegara

Observed names: Dr. Mustika Sufiati Purwanegara, Mustika Purwanegara, Mustika S Purwanegara, Mustika S. Purwanegara, Purwanegara, Mustika Sufiati
ORCID: 0000-0002-8200-056X
Observed ORCID: 0000-0002-8200-056X
OpenAlex ID: A5070333587
Snapshot on Indonesia Regulation in Mobile Internet Banking Users Attitudes
2014 · Mustika Purwanegara, Atik Apriningsih, et al. · Procedia - Social and Behavioral Sciences · 57
Defining Event Marketing as Engagement-Driven Marketing Communication
2022 · Romi Setiawan, Dermawan Wibisono, et al. · Gadjah Mada International Journal of Business · 25
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Exploring the Impact of Islamic Business Ethics and Relationship Marketing Orientation on Business Performance: the Islamic Banking Experience
2015 · Gusti Oka Widana, Sudarso Kaderi Wiryono, et al. · 25
Taxpayers’ adoption of online tax return reporting: extended meta-UTAUT model perspective
2022 · Asep Heri Hermanto, Nila Armelia Windasari, et al. · Cogent Business & Management · 21
Effects of Colour towards Underwear Choice Based on Electroencephalography (EEG)
2016 · Fitri Aprilianty, Mustika Sufiati Purwanegara, et al. · Australasian Marketing Journal (AMJ) · 21
Exploring implicit and explicit attitude toward saving at Islamic bank
2015 · Wahyu Tri Setyobudi, Sudarso Kaderi Wiryono, et al. · Journal of Islamic marketing · 21
Customer-based Brand Equity for a Tourism Destination (CBBETD): the Specific Case of Bandung City, Indonesia
2019 · Hartanto Yuwo, John B. Ford, et al. · Organizations and Markets in Emerging Economies · 18
The Role of Business Ethics in the Relationship between Market Orientation and Business performance
2015 · Gusti Oka Widana, Sudarso K Wiryono, et al. · International Journal of Finance & Banking Studies (2147-4486) · 16
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Consumer Perception and the Evaluation to Adopt Augmented Reality in Furniture Retail Mobile Application
2022 · Muhamad Abdilah Ramdani, Prawira Fajarindra Belgiawan, et al. · Binus Business Review · 15
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Improving gastro-tourism experience through 3d virtual attractions: evidence from tourists’ self-reported and neurophysiological responses
2024 · Mustika Sufiati Purwanegara, Nila Armelia Windasari, et al. · Journal of Hospitality and Tourism Technology · 12
The efficacy of the model of goal directed behavior in explaining Islamic bank saving
2016 · Wahyu T. Setyobudi, Sudarso Kaderi Wiryono, et al. · Journal of Islamic marketing · 10
Corporate Venture Capital Strategy for Selecting Start-Up Investments in Indonesia using an Agent-Based Model: Cases of a Mobile Application Start-Up, Payment Solution Start-Up and Digital Advertising Start-Up
2017 · hy Widyasthana, Dermawan Wibisono, et al. · Journal of Entrepreneurship Education · 9
The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation
2024 · Yang Sun, Wenmei Ding, et al. · Asia Pacific Journal of Marketing and Logistics · 7
Measuring Islamic Business Ethics Within Indonesia Islamic Banks
2024 · Gusti Ngurah Oka Widana, Sudarso Kaderi Wiryono, et al. · Global Journal Al-Thaqafah · 6
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Bringing collaborative inclusiveness to Indonesian agribusiness in West Java through online platform
2018 · Mustika Sufiati Purwanegara, Atik Aprianingsih, et al. · International Journal of Agricultural Resources Governance and Ecology · 6
Enhancing E-Commerce with Big Data: From Browsing to Buying Through Recommendation Systems
2024 · Nuraeni Johnson, Mustika Sufiati Purwanegara, et al. · International Journal of Entrepreneurship Business and Creative Economy · 5
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Proposed Business Strategy for International Freight Forwarding Company (Case: PT Jahermosa)
2023 · Institut Teknologi Bandung, Bandung, Indonesia, Sebayang Lovanda C. A., et al. · International Journal of Current Science Research and Review · 5
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Exploring The Impact of Perceived Greenwashing on Repurchase Intention of Green Personal Body Care Products
2023 · Jasmine Raihana, Mustika Sufiati Purwanegara · Indonesian Journal of Business and Entrepreneurship · 5
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Greenwash Online Marketing: Does Indonesian Gen-Z Still Have The Intention To Repurchase Green Products?
2022 · Ida Ayu Saras Valendia, Mustika Sufiati Purwanegara · Indonesian Journal of Business and Entrepreneurship · 5
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Cashless Society in Progress: Capturing Different Generations’ Perspectives toward External Influence in E-Wallet Usage
2021 · Widyoretno Adiani, Atik Aprianingsih, et al. · Journal of Economics Business and Accountancy Ventura · 5
The role of multidimensional perceived value, trust and commitment to achieve collaboration in West Java agribusiness
2019 · Niken Larasati, Mustika Sufiati Purwanegara, et al. · International Journal of Agricultural Resources Governance and Ecology · 5
Proposed Marketing Strategy to Increase Brand Loyalty: Study Case of Lazada Indonesia
2024 · Pradana Putra Dharma, Mustika Sufiati Purwanegara, et al. · International Journal of Current Science Research and Review · 4
A Comparison of Indonesian and Dutch Generation-Z Preference Shift from Global Fashion Brands to Locals after Covid-19 Pandemic
2023 · Gabriella Franceliana Pramono, Mustika Sufiati Purwanegara · International Journal of Current Science Research and Review · 4
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Detecting buyer's role effects to achieve collaborative business relationships in the agriculture business, using electroencephalogram (EEG)
2018 · Fitri Aprilianty, Mustika Sufiati Purwanegara, et al. · International Journal of Agricultural Resources Governance and Ecology · 4
Unraveling the rise and fall of quick commerce in Indonesia: insights from industry experts
2025 · Mutia Anisa, Mustika Sufiati Purwanegara · Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) · 3
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Works count: 133
Citation count: 382
H-index: 10
I10-index: 11
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