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Author

Ladislav Pátík

Observed name: Ladislav Patik
Institution: Ambis University
ORCID: 0000-0002-6432-3410
Observed ORCID: 0000-0002-6432-3410
OpenAlex ID: A5070576177
Entity's Communication Strategy in the Selected Segment Targeted at Gen Z
2024 · Alena Kusá, Jana Galera Matúšová, et al. · Studies in Media and Communication · 5
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Opportunities for the Use of AI in Marketing Communication by Educational Institutions
2024 · Ladislav Pátík, Jana Galera Matúšová, et al. · Media Literacy and Academic Research · 5
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One step forward, two steps back: AI generated content vs. perceived trust, authenticity and credibility
2024 · Jana Majerova, Margareta Nadanyiova, et al. · Intellectual Economics · 5
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Challenges and opportunities of AI in individual marketing communication tools
2023 · Jana Galera Matúšová, Alena Kusá, et al. · Media & Marketing Identity · 4
The Current Position of Neuromarketing as a Tool of Marketing and Communication Strategy
2024 · Ladislav Pátík · Communication Today · 2
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Elements of Game Design
2020 · Ladislav Pátík · Acta Ludologica · 2
Opportunities and Threats of AI in Marketing and Communication in the Czech Republic and Slovakia
2024 · Alena Kusá, Jana Přikrylová, et al. · Media & Marketing Identity · 1
The Brand as a Tool of Marketing and Communication Power
2023 · Alena Kusá, Ladislav Pátík · European Realities International Scientific Conference · 1
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Delegating Consumer Choice to AI: Implications for Product Evaluation and Willingness to Pay
2026 · Jana Majerová, Margaréta Nadányiová, et al. · Danube
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Marketing insights into national food consumption in the European Union
2026 · Jana Majerova, Margareta Nadanyiova, et al. · Management Theory and Studies for Rural Business and Infrastructure Development
Storytelling in Contemporary Marketing Communication: Forms, Impact and Technological Integration
2025 · Ladislav Pátík, Jana Přikrylová · Media & Marketing Identity
Works count: 11
Citation count: 25
H-index: 4
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