Get started
Author

Rajesh Nanarpuzha

Observed name: Rajesh Nanarpuzha (16867548)
ORCID: 0000-0001-6035-866X
Observed ORCID: 0000-0001-6035-866X
OpenAlex ID: A5070584595
From social feeds to market fields: How influencer stories drive market innovation
2025 · Julien Cayla, Kushagra Bhatnagar, et al. · International Journal of Research in Marketing · 9
Advertising Stigmatized Products: Leverage Social Norms or Break the Stigma?
2024 · Arti Srivastava, Jayant Nasa, et al. · Journal of Business Research · 9
A capability pathway to subjective economic well-being: Looking beyond materialism
2021 · Rajesh Nanarpuzha, Ankur Sarin · Journal of Business Research · 7
Seeking attention: an investigation of salesperson influence strategies used while selling to small retailers
2016 · Rajesh Nanarpuzha, Ernesto Noronha · Journal of Personal Selling and Sales Management · 5
Modeling Situational Factors in Variety Seeking Behaviour: An Extension of the Lightning Bolt Model
2013 · Rajesh Nanarpuzha · RePEc: Research Papers in Economics · 1
Are ad sequels effective? Field and experimental evidence on effectiveness and mechanisms
2025 · Patrali Chakrabarty, Ashish S. Galande, et al. · European Journal of Marketing
Dissecting Consumption: the Temple Festival As an Extraordinary Experience
2020 · Rajesh Nanarpuzha, Sridhar Samu, et al. · ACR North American Advances
Its Not All Kosher: Experience of Deviant Consumption in Context of Religion
2020 · Arti Srivastava, Rajesh Nanarpuzha, et al. · ACR North American Advances
Enjoying the Sale: the Case of Itinerant Retailers in Festivals
2020 · Prakash Satyavageeswaran, Sridhar Samu, et al. · ACR North American Advances
Interplay of religion and marketplace transactions
2017 · Rajesh Nanarpuzha
Modelling situational factors in variety seeking behaviour: a conceptual approach
2016 · Rajesh Nanarpuzha, N.A. Abhishek · International Journal of Indian Culture and Business Management
Instrumentality and Emotional Attachment: a Study of Nomadic Consumers' Relationships With Their Possessions
2014 · Rajesh Nanarpuzha, Piyush Kumar Sinha, et al. · ACR North American Advances
Works count: 13
Citation count: 31
H-index: 4
I10-index:
Year
Topic
Type