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Andreia Neto
Observed name:
Andreia C. Neto
Institution:
University of Saint Joseph
Observed institution:
University of Saint Joseph
ORCID:
0000-0002-6150-0602
Observed ORCID:
0000-0002-6150-0602
OpenAlex ID:
A5070705293
Predicting consumer ad preferences: Leveraging a machine learning approach for EDA and FEA neurophysiological metrics
2024
·
João Alexandre Lobo Marques
, Andreia C. Neto
, et al.
·
Psychology and Marketing
·
30
The future of Cosmetics Advertisement Strategy: A Neuromarketing Study using Electrodermal Activity (EDA) as a measure of Emotional Arousal
2022
·
Andreia Neto
, Joao Alexandre Lobo Marques
·
International Conference on E-business, Management and Economics (ICEME)
·
6
The Future of Digital Banking in Macau: Developing a Theoretical Model of User Willingness for Digital Banking Services
2024
·
Jing-ying Lin
, Joao Alexandre Lobo Marques
, et al.
·
International Conference on E-business, Management and Economics (ICEME)
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Works count:
3
Citation count:
36
H-index:
2
I10-index:
1
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