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Martin Paul Fritze

Methodological research on partial least squares structural equation modeling (PLS-SEM)
2019 · Gohar F. Khan, Marko Sarstedt, et al. · Internet Research · 388
Hook vs. hope: How to enhance customer engagement through gamification
2019 · Andreas B. Eisingerich, André Marchand, et al. · International Journal of Research in Marketing · 252
Luxury services
2020 · Jochen Wirtz, Jonas Holmqvist, et al. · Journal of service management · 177
Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership
2020 · Martin P. Fritze, André Marchand, et al. · Journal of Service Research · 144
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Luxury in the digital age: A multi-actor service encounter perspective
2020 · Jonas Holmqvist, Jochen Wirtz, et al. · Journal of Business Research · 127
Beyond Scarcity: A Social Value-Based Lens for NFT Pricing
2023 · Reto Hofstetter, Martin P Fritze, et al. · Journal of Consumer Research · 78
Digital transformation and possession attachment: examining the endowment effect for consumers’ relationships with hedonic and utilitarian digital service technologies
2018 · Martin P. Fritze, Andreas B. Eisingerich, et al. · Electronic Commerce Research · 50
Service products and productization
2021 · Jochen Wirtz, Martin P. Fritze, et al. · Journal of Business Research · 44
From Goods to Services Consumption: A Social Network Analysis on Sharing Economy and Servitization Research
2018 · Martin P. Fritze, Florian Urmetzer, et al. · Journal of Service Management Research · 27
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags
2023 · Martin P. Fritze, Franziska Völckner, et al. · Journal of Marketing · 13
Commentaries on the Sharing Economy: Advancing New Perspectives
2021 · Martin P. Fritze, Martin Benkenstein, et al. · Journal of Service Management Research · 11
Managing the Exclusivity of Luxury Service Experiences
2022 · Jonas Holmqvist, Jochen Wirtz, et al. · Springer eBooks · 10
Non-fungible tokens in retailing: Sources of value and strategic implications
2025 · Martin Paul Fritze, Cait Lamberton, et al. · Journal of Retailing · 9
Digital Luxury Services: Tradition versus Innovation in Luxury Fashion
2021 · Jonas Holmqvist, Jochen Wirtz, et al. · WORLD SCIENTIFIC eBooks · 8
Is there a danger of making customers feel too empowered? Exploring the double-edged sword of customer orientation and creative benefits
2024 · Yeyi Liu, Tobias Johannes Hubert Mayerhofer, et al. · European Journal of Marketing · 6
Hidden Commitments and Future Opportunities: Implicit Moral Philosophies in Consumer Psychology
2024 · Cait Lamberton, Martin P. Fritze, et al. · Journal of the Association for Consumer Research · 3
Like a rolling stone? Investigating consumption values and the spillover effect of peer-to-peer sharing
2017 · Martin Paul Fritze · International Journal of Business Environment · 3
“F*ck off Google”: protest against Google Campus Berlin
2019 · Martin Paul Fritze, Gertraud Maria Gänser-Stickler, et al. · The CASE Journal · 1
Spatial captivity: When consumers dislike or like feeling constrained by material surroundings in service settings
2026 · Martin P. Fritze, André Marchand, et al. · International Journal of Research in Marketing
Luxury Service Consumption
2023 · Jonas Holmqvist, Jochen Wirtz, et al. · Edward Elgar Publishing eBooks
Servitization – The Holy Grail? Considering The Strategic Dark Sides of Servitization
2020 · Fritze, Martin P, Urmetzer, FT, et al. · Apollo (University of Cambridge)
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What Makes Services Luxurious? Insights From a Qualitative Study
2020 · Martin P. Fritze, Jochen Wirtz, et al. · ACR North American Advances
Works count: 29
Citation count: 1,376
H-index: 11
I10-index: 13
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