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Author

Mawra Hussain

Institution: University of Wah
ORCID: 0000-0001-6300-7355
Observed ORCID: 0000-0001-6300-7355
OpenAlex ID: A5071145388
How consumer uncertainty intervene country of origin image and consumer purchase intention? The moderating role of brand image
2022 · Talat Islam, Mawra Hussain · International Journal of Emerging Markets · 96
What you see is what you get: assessing in-game advertising effectiveness
2022 · Mawra Hussain, Talat Islam, et al. · Journal of Research in Interactive Marketing · 35
Through the Fog of Inflation: Examining the Mediating Role of Consumer Uncertainty on Purchase Intentions in Pakistani Smartphone Market
2024 · Mawra Hussain, Sidra Akhtar, et al. · Journal of Business & Tourism · 2
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Works count: 3
Citation count: 133
H-index: 2
I10-index: 2
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