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Author

Cinzia Genovino

Observed name: Genovino, Cinzia
ORCID: 0000-0001-8895-1449
Observed ORCID: 0000-0001-8895-1449
OpenAlex ID: A5071428904
Supporting the implementation of AI in business communication: the role of knowledge management
2023 · Lea Iaia, Chiara Nespoli, et al. · Journal of Knowledge Management · 135
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Digitalization as a driver of transformation towards sustainable performance in wine tourism – the Italian case
2023 · Giuseppe Festa, Maria Teresa Cuomo, et al. · British Food Journal · 44
PDF
Boosting intellectual capital and digital maturity of SMEs: an investigation of enterprises in an Italian Southern tourist district
2024 · Debora Tortora, Cinzia Genovino, et al. · Journal of Intellectual Capital · 14
PDF
Digital strategic collaborations in agriculture: a novel asset for local identity enhancement toward Agrifood 5.0
2024 · Maria Teresa Cuomo, Cinzia Genovino, et al. · British Food Journal · 14
Segmenting with big data analytics and Python: A quantitative exploratory analysis of household savings
2023 · Maria Teresa Cuomo, Debora Tortora, et al. · Technological Forecasting and Social Change · 9
Climate change, environmental auditing, and corporate/brand strategy
2021 · Maria Teresa Cuomo, Rosa Maria Caprino, et al. · Routledge eBooks · 4
When opposites attract—Impact of cultural distance and polarised success in the future of economic unions
2023 · Maria Teresa Cuomo, Cinzia Genovino, et al. · Futures · 3
Brand management in the age of social media through digital transformation
2023 · Orsola Salmista, Cinzia Genovino · Routledge eBooks · 2
Corporate brand identity
2021 · Maria Teresa Cuomo, Cinzia Genovino, et al. · Routledge eBooks · 2
Corporate Brand Identity
2024 · Maria Teresa Cuomo, Federico de Andreis, et al. · Routledge eBooks · 1
Digital transformation and corporate branding
2023 · Cinzia Genovino · Routledge eBooks · 1
Mixed reality – mainstream for the lasting competitiveness of companies
2023 · Cinzia Genovino, Pietro Paolo Mauro, et al. · Routledge eBooks · 1
Augmented Reality and Corporate Brand Identity: An Opportunity for Pioneer Enterprises
2022 · Maria Teresa Cuomo, Cinzia Genovino, et al. · Emerald Group Publishing Limited eBooks · 1
Challenging foreign investments with digital transformation. A tribute to Yair Aharoni
2022 · Rosa Maria Caprino, Maria Teresa Cuomo, et al. · European J of International Management · 1
The Impact of GDPR on Brands Responsibility
2019 · Maria Teresa Cuomo, Cinzia Genovino, et al. · Routledge eBooks · 1
Shaping circular disclosure capital? Intellectual capital and DEI disclosure maturity in SMEs
2026 · Maria Teresa Cuomo, Cinzia Genovino, et al. · Journal of Intellectual Capital
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From land to data: how artificial intelligence shapes communication in the agri-food sector
2025 · Maria Teresa Cuomo, Cinzia Genovino, et al. · BOA (University of Milano-Bicocca)
Il ruolo della banca nel processo di innovazione del modello di business
2021 · Cinzia Genovino, Rosa Maria Caprino · ESPERIENZE D IMPRESA
Patrimonio culturale e identità dei luoghi: un binomio vincente per la competitività territoriale
2018 · Genovino, Cinzia · Università degli Studi di Salerno
Le strategie competitive di base pag 169-189 in Dalla strategia al piano Elementi informativi e di supporto
2016 · Maria Teresa Cuomo, Antonio D’Amato, et al.
Works count: 20
Citation count: 233
H-index: 5
I10-index: 4
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