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Ilijana Petrovska

Observed names: I. Petrovska, ILIJANA PETROVSKA, Petrovska, Ilijana
ORCID: 0000-0002-6544-2745
Observed ORCID: 0000-0002-6544-2745
OpenAlex ID: A5071550856
Sustainability in Action
2024 · Anu Jossan, Ilijana Petrovska · Routledge eBooks · 52
Is Humor Advertising Always Effective? Parameters for Effective Use of Humor in Advertising
2015 · Aneta Djambaska, Ilijana Petrovska, et al. · Journal of Management Research · 52
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The Effects of Organizational Culture and Dimensions on Job Satisfaction and Work-Life Balance
2019 · Miodraga Stefanovska–Petkovska, Ilijana Petrovska, et al. · MONTENEGRIN JOURNAL OF ECONOMICS · 25
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Sustainable marketing and consumers’ preferences in tourism
2016 · Nikola Cuculeski, Ilijana Petrovska, et al. · European journal of tourism, hospitality and recreation · 20
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Individual entrepreneurial orientation, self-efficacy, and managerial skills for project performance: an integrated structural approach and analysis
2022 · Osama Sam Al-Kwifi, Ilijana Petrovska, et al. · Journal of Entrepreneurship in Emerging Economies · 19
Emerging Trends in Tourism: Need for Alternative Forms in Macedonian Tourism
2015 · Nikola Cuculeski, Ilijana Petrovska, et al. · Review of Innovation and Competitiveness · 10
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The impact of service quality and service characteristics on customer satisfaction in the North Macedonian banking sector
2021 · Maja Naumovska-Saveska, Ana Tomovska-Misoska, et al. · Bankarstvo · 3
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Measuring Brand Performance: From Customer Based Brand Equity to Brand Financial Value
2019 · Kovachevski, Dimitar, Petrovska, Ilijana, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 3
The Effects of Individual Entrepreneurial Orientation and Self-efficacy Dimensions on Project Performance Among University Students
2023 · ARSALAN SAFARI, MAHOUR PARAST, et al. · International Journal of Innovation Management · 2
Job Diagnostic Survey - Longitudinal Study on the Balkan Countries - Macedonia, Bulgaria and Kosovo
2015 · Venera Krliu-Handjiski, Marjan Bojadjiev, et al. · Journal of Management Research · 2
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The Rise of Chatbots in Customer Service: An in-depth Examination and Consequences
2024 · Nadica Jovanovska-Boshkovska, Nikolce Arsovski, et al. · Proceedings of the International Conference on Contemporary Marketing Issues · 1
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Sustainable Fashion Preferences Among Millennials During Pandemic
2024 · Ilijana Petrovska, Anu Jossan · Business Management and Strategy · 1
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Enhancing Customer Experience in Electronic Commerce: Role of Artificial Intelligence in Personalization and its Ethical Implications
2024 · Marija Smilevska, Nadica Jovanovska Boshkovska, et al. · International Scientific Conference ITEMA. Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture · 1
Brand Communication on Instagram
2023 · Ilijana Petrovska, Ivo Paunovski, et al. · Economic Development/Ekonomski razvoj · 1
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The Future of the Retail Industry by Implementing Omnichannel Marketing Strategy in the Republic of North Macedonia
2021 · Gjorgjina Sherovska, Ilijana Petrovska · International Journal of Academic Research in Business and Social Sciences · 1
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Value-Based Pricing Strategies in Retail: Effective or Not?
2017 · Ilijana Petrovska, Gjorgjina Šerovska, et al. · RePEc: Research Papers in Economics · 1
Sip, Select, Share: Decision Making Factors in Wine Choice Among Gen Z
2026 · Ilijana Petrovska, Luka Bojadjiev, et al. · Economic Development/Ekonomski razvoj
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Drivers of Customer Loyalty in North Macedonia’s Mobile Telecommunications Industry
2026 · Bojana Angjelkovska, Ilijana Petrovska · Balkans Journal of Emerging Trends in Social Sciences
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Tourism in Qatar: Pathway Toward a Place-Based Ecotourism Policy and Sustainable Practices
2026 · A. D. Chatziefthimiou, A. S. Weber, et al. · Advances in geographical and environmental sciences
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Digital Promotion as a Catalyst for Sustainable Tourism: Examining Digital Awareness, Tourist Behaviour, and Eco-Destination Visibility in Ranipuram, Kasaragod, Kerala
2026 · Sheeba Samuel, Sandhya Anil Kumar, et al. · SHS Web of Conferences
Digital Marketing Strategies and Business Practices: Case of the South-west Region of the Republic of North Macedonia
2025 · Nadica Jovanovska-Boshkovska, Ilijana Petrovska, et al. · Horizons - International Scientific Journal
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Beyond the Hype: Why Marketers Embrace Skills but Question AI’s Intelligence
2025 · Marija Meshkova, Ilijana Petrovska · International Scientific Multidisciplinary Conference AI-SMART
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The Impact of Employee Satisfaction on Customer Retention in the Software as a Service Sector
2025 · Angelina Meloska, Ilijana Petrovska, et al. · International Scientific Conference EMAN. Economics & Management: How to Cope With Disrupted Times
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Internationalization in Asian Wine Markets: Lessons from Macedonian Wineries Entering the People’s Republic of China
2025 · Aleksandra Siljanovska, Ilijana Petrovska, et al. · International Scientific Conference ITEMA. Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture
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Gender and Age as factors of Croatian Online Consumers
2024 · Ilijana Petrovska, Nadica Jovanovska Boshkovska, et al. · International journal of contemporary business and entrepreneurship
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Works count: 42
Citation count: 194
H-index: 6
I10-index: 6
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