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Author

Steffen Herm

Observed name: Herm, Steffen
ORCID: 0000-0002-1578-291X
Observed ORCID: 0000-0002-1578-291X
OpenAlex ID: A5071584932
When the crowd evaluates soccer players’ market values: Accuracy and evaluation attributes of an online community
2014 · Steffen Herm, Hans-Markus Callsen-Bracker, et al. · Sport Management Review · 217
Shaping Retail Brand Personality Perceptions by Bodily Experiences
2013 · Jana Möller, Steffen Herm · Journal of Retailing · 95
When Things Go Wrong, Don't Rely on Committed Consumers: Effects of Delayed Product Launches on Brand Trust
2012 · Steffen Herm · Journal of Product Innovation Management · 24
Brand Identification by Product Design: The Impact of Evaluation Mode and Familiarity
2014 · Steffen Herm, Jana Möller · Psychology and Marketing · 22
Curbing customer-to-customer misbehavior contagion in the sharing economy
2023 · Ilias Danatzis, Jana Möller-Herm, et al. · Journal of Business Research · 20
Perceptions of Green User Entrepreneurs’ Performance—Is Sustainability an Asset or a Liability for Innovators?
2021 · Jana Möller, Steffen Herm · Sustainability · 18
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Please Do Not Buy Our Brand—How Consumers Respond to Green-Demarketing Messages
2023 · Steffen Herm, Jana Möller-Herm, et al. · Springer eBooks · 4
Negative spillover effects in brand cooperation
2014 · Steffen Herm · Journal of Business Economics · 2
When Ads Appear Personal, Do Products Have to Follow?—How Highly Personalized Ads Influence Product Customization Expectations
2026 · Jana Möller-Herm, Steffen Herm · Springer eBooks
Priorities for Research on Customer Mistreatment in the Evolving Workplace
2023 · Mahesh Vaidyanathan Subramony, Danielle Van Jaarsveld, et al. · Academy of Management Proceedings
Endorser’s Body Posture as an Antecedent of (luxury) Brand Personality Perception
2014 · Steffen Herm, Jana Möller, et al. · Global marketing conference proceeding
A study of consumer responses to transgressions in a producer-retailer brand partnership
2012 · Steffen Herm, Tania von der Heidt · Cross Connect (Southern Cross University)
Works count: 13
Citation count: 401
H-index: 6
I10-index: 6
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