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Helison Bertoli Alves Dias

Observed names: DIAS, HELISON BERTOLI ALVES, Dias, Helison Bertoli Alves, 1991-, Helison B. Alves Dias
Observed institution: Universidade Federal do Paraná
ORCID: 0000-0001-9565-7248
Observed ORCID: 0000-0001-9565-7248
OpenAlex ID: A5071628770
Artificial intelligence in marketing: a network analysis and future agenda
2021 · Djonata Schiessl, Helison Bertoli Alves Dias, et al. · Journal of Marketing Analytics · 50
The Genuine Handmade: How the Production Method Influences Consumers’ Behavioral Intentions through Naturalness and Authenticity
2020 · Francielle Frizzo, Helison Bertoli Alves Dias, et al. · Journal of Food Products Marketing · 36
How online shopping experiences shape consumer webrooming behavior
2022 · Djonata Schiessl, Jose Korelo, et al. · Marketing Intelligence & Planning · 33
Immunohistochemical Expression of MMP-9, TIMP-1, and Vimentin and its Correlation With Inflammatory Reaction and Clinical Parameters in Oral Epithelial Dysplasia
2021 · Andressa F.P. Miguel, Bubacar Embaló, et al. · Applied immunohistochemistry & molecular morphology · 7
A moderação do mimetismo no desempenho de ecoinovações
2022 · José Jaconias Silva, Claudia Brito Silva Cirani, et al. · Revista Brasileira de Inovação · 4
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Introdução do framework MEPIC para o estudo do consumo transformativo
2021 · Djonata Schiessl, Victória Vilasanti da Luz, et al. · Editora Poisson eBooks
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When post exclusion behaviors elicit pride: The role of exclusion type
2021 · Victória Vilasanti da Luz, Helison Bertoli Alves Dias, et al. · Editora Poisson eBooks
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Brand Attachment: Uma revisão da literatura
2021 · Helison Bertoli Alves Dias, Lucas Lira Finoti, et al. · Editora Poisson eBooks
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Como a aprendizagem afeta a segmentação de mercado em pequenas e médias empresas
2021 · Flávio Luiz von der Osten, Helison Bertoli Alves Dias, et al. · Editora Poisson eBooks
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How to avoid webrooming behavior improving consumer experience using their online touchpoints with brands
2020 · Djonata Schiessl, Leticia Monteiro Pimentel, et al. · Editora Poisson eBooks
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Dimensões Culturais e Apelos de Propaganda
2018 · Helison Bertoli Alves Dias, Lucas Lira Finoti, et al. · International Journal of Business Marketing
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A manifestação da Inovatividade no Processo de Estratégia de Marketing
2018 · Helison Bertoli Alves Dias, Lucas Lira Finoti, et al. · International Journal of Business Marketing
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Capacidade de Aprendizagem de Mercado: uma análise sobre seu Desenvolvimento Teórico
2018 · Flávio Luiz von der Osten, Helison Bertoli Alves Dias, et al.
How online consumer reviews and the product positioning affect consumers attitudes
2018 · Helison Bertoli Alves Dias · LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)
D4. How the Product Positioning Affect the Influence of Online Consumer Reviews on Consumer Intentions
2018 · Helison Bertoli Alves Dias, José Carlos Korelo, et al. · ACR North American Advances
Works count: 17
Citation count: 130
H-index: 4
I10-index: 3
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