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Yvonne Kabeya Saini

Observed names: Saini, Yvonne K., Y K Saini, Y. Saini, Yvonne K. Saini, Yvonne Kabeya-Saini, Yvonne Saini
ORCID: 0000-0003-4105-5596
Observed ORCID: 0000-0003-4105-5596
OpenAlex ID: A5071629499
Consumer awareness and usage of islamic banking products in South Africa
2011 · Yvonne Saini, Geoff Bick, et al. · South African Journal of Economic and Management Sciences · 70
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The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
2016 · Yvonne K. Saini, John G. Lynch · International Journal of Research in Marketing · 37
Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study
2022 · Molise Moloi, Emmanuel Silva Quaye, et al. · Electronic Commerce Research and Applications · 32
Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity
2021 · Leeford Edem Kojo Ameyibor, Peter Anabila, et al. · International Journal of Wine Business Research · 21
Predicting organisational commitment: The role of line manager communication, employee trust and job satisfaction
2021 · Tatiana Ndlovu, Emmanuel S. Quaye, et al. · South African Journal of Business Management · 18
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Healthy lifestyle and behavioural intentions: the role of self-identity, self-efficacy, subjective norms, and attitudes
2024 · Emmanuel S. Quaye, Leeford Edem Kojo Ameyibor, et al. · International Journal of Spa and Wellness · 16
Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa
2021 · Ayanda Zici, Emmanuel Silva Quaye, et al. · Cogent Psychology · 16
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The Impact of Internal Branding on Employees’ Brand Supporting Behaviour in Banking
2021 · Basetsana Taku, Yvonne K. Saini, et al. · Services Marketing Quarterly · 15
South Africa
2004 · Frank W. Agbola, Maylene Y. Damoense, et al. · International Journal of Social Economics · 9
An Empirical Study Of Market Orientation In The Life Insurance Industry In South Africa
2011 · Yvonne Kabeya Saini, Kenosi N. Mokolobate · Journal of Business Case Studies (JBCS) · 6
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Social Media Shopping Activities, Emotions, and Loneliness on Well-Being in South Africa
2025 · Yvonne Kabeya Saini · Journal of Promotion Management · 5
The influence of consumer Socialization agents and personal attitude in the consumption of alcohol among youth in South Africa
2021 · Kagiso Matjila, Leeford Edem Kojo Ameyibor, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 5
The role of brands in online and offline consumer choice
2015 · Yvonne Saini · 4
Personality and content preferences on social network sites in South Africa
2017 · K. Mwaba, Y. Saini, et al. · South African Journal of Business Management · 3
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Effect of Household Characteristics on the Decision to Consume Staple Foods in South Africa
2002 · F W Agbola, Y K Saini · Agrekon · 3
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Volkswagen South Africa: VW up! Marketing
2016 · Yvonne Saini, Stephanie Townsend · Wits Business School eBooks · 2
The Impact of Corporate Social Responsibility on Brand Loyalty: Evidence from Ghana
2023 · Shaibu Salifu, Yvonne K. Saini, et al. · Interdisciplinary Social Studies · 1
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Financial Literacy, Attitudes and Purchase Intention of Insurance Products in South Africa
2023 · Yvonne Saini, Fanisa Ndhlovu, et al. · International Journal of Business and Emerging Markets · 1
Is Market Development an Effective Strategy for Enhancing Performance? A Study of SME Suppliers in the Zambian Mining Sector
2026 · Beenzu Siachinji, Stella Zulu-Chisanga, et al. · SBS Journal of Applied Business Research
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Financial literacy, attitudes and purchase intention of insurance products in South Africa
2025 · Fanisa Ndhlovu, Yvonne Kabeya Saini, et al. · International Journal of Business and Emerging Markets
Psychographic segmentation of alcohol quitters in behaviour change maintenance mode: utilisation of the activity interest opinion (AIO) framework
2024 · Leeford Edem Kojo Ameyibor, Yvonne Kabeya Saini · Drugs Habits and Social Policy
From Bidorbuy to Bob Shop: How to Market the Change?
2023 · Yvonne Saini, Stephanie Townsend, et al. · Wits Business School eBooks
Kaya FM: the challenge of an afropolitan positioning
2021 · Emmanuel Silva Quaye, Yvonne Saini · Emerald Emerging Markets Case Studies
Flowers4U.co.za: Satisfaction Infraction
2018 · Claire Beswick, Yvonne Saini · Wits Business School eBooks
LEW Auto: Getting the Wheels Turning
2018 · Yvonne Saini, Stephanie Townsend · Wits Business School eBooks
Works count: 35
Citation count: 264
H-index: 9
I10-index: 8
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