Author

Zoubeyda Hellabi

Institution: University of Abou Bekr Belkaïd

Observed institution: University of Abou Bekr Belkaïd

OpenAlex ID: A5071907470

Innovation effect on brand trust case of Algerian consumer

2020 · Zoubeyda Hellabi, Abderrezzak Benhabib · Revue Finance & marchés

The Impact of Product Category, Country of Origin, Involvement and Product Characteristics on Brand Attachment

2018 · Zoubeyda Hellabi, Abderrezzak Benhabib · les cahiers du mecas

Works count: 2

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