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Author

Teissir Benslama

Institution: Manouba University
Observed institution: Manouba University
ORCID: 0009-0008-7551-3587
Observed ORCID: 0009-0008-7551-3587
OpenAlex ID: A5072062362
Social Media Data Analytics for Marketing Strategies: The Path from Data to Value
2022 · Teissir Benslama, Rim Jallouli · Journal of Telecommunications and the Digital Economy · 10
Clustering of Social Media Data and Marketing Decisions
2020 · Teissir Benslama, Rim Jallouli · Lecture notes in business information processing · 9
Empirical Study of the Impact of Social Media Data Analytics on Marketing Strategy
2024 · Teissir Benslama, Rim Jallouli · Journal of Telecommunications and the Digital Economy · 7
Research Note - A Validated Scale for SMDA-Enabled Marketing Strategy : An Invitation to Adapt or Extend
2026 · Teissir Benslama, Rim Jallouli
Social media data analytics-enabled marketing strategy: conceptualization, development, and validation of a multidimensional scale
2026 · Teissir Benslama, Rim Jallouli · Management & Marketing
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Works count: 5
Citation count: 26
H-index: 3
I10-index: 1
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