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May M. Fahmy

Observed names: Fahmy, May M., May Fahmy, May Mahmoud Fahmy
Observed institution: British University in Egypt
ORCID: 0000-0002-3537-2715
Observed ORCID: 0000-0002-3537-2715
OpenAlex ID: A5072105378
Enhancing enterprise competitiveness and sustainability using eWOM: The case of Egypt
2022 · May M. Fahmy, Nada E. Ragab · Corporate and Business Strategy Review · 11
The Impact of Interactivity on Advertising Effectiveness of Corporate Websites: A Mediated Moderation Model
2016 · May M. Fahmy, Ahmed I. Ghoneim · International Journal of Marketing Studies · 9
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Examining the determinants of internet banking continuity adoption behaviour post-COVID-19
2026 · Rania Pasha, Israa Lewaaelhamd, et al. · Future Business Journal · 1
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The Impact of Electronic Word of Mouth on Purchase Intention of Egyptian Internet Users in the Fashion Industry
2024 · Yasmine Ashraf Sayed, May M. Fahmy · The Academic Journal of Contemporary Commerical Research · 1
The Impact of User-Generated Content on Brand Equity Dimensions and Purchase Intention of Egyptian Telecom Operators’ Subscribers
2024 · Maya Yousry, May Fahmy · The Academic Journal of Contemporary Commerical Research · 1
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Examining the Impact of Social Media Marketing Features on Brand Loyalty for Local Beauty and Cosmetics Brands in Egypt: The Mediating Role of Brand Trust
2026 · May Mahmoud Fahmy, Wael Kortam, et al. · MSA- Management Sciences Journal/MSA-Management Sciences Journal
Examining the determinants of internet banking continuity adoption behaviour post-COVID-19
2026 · Pasha, Rania, Lewaaelhamd, Israa, et al. · Figshare
Additional file 1 of Examining the determinants of internet banking continuity adoption behaviour post-COVID-19
2026 · Pasha, Rania, Lewaaelhamd, Israa, et al. · Figshare
The Impact of Fear of Missing Out (FoMO) and Social Media Addiction on Impulsive Buying among Gen Z Instagram Users: The Mediating Roles of Subjective Norms and Attitudes
2026 · May Fahmy, Hagar Elsharkawy · المجلة العربیة للإدارة
Conceptualising the Impact of Social Media Marketing Features on Brand Loyalty for Local Cosmetics Brands in Egypt
2025 · Maya Ahmed Yousry, Wael Kortam, et al. · المجلة العلمية للدراسات التجارية والبيئية
Works count: 10
Citation count: 23
H-index: 2
I10-index: 1
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