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Author

Okhyun Kim

Institution: Hallym University
ORCID: 0009-0006-0259-2523
Observed ORCID: 0009-0006-0259-2523
OpenAlex ID: A5072109076
Effects of ironic advertising on consumers’ attention, involvement and attitude
2015 · Taemin Kim, Okhyun Kim · Journal of Marketing Communications · 17
Self- and Social Motivation to Interact with a Brand on Facebook: The Moderating Roles of Self-Expression and Brand Engagement in a Student Sample
2016 · Taemin Kim, Okhyun Kim · Cyberpsychology Behavior and Social Networking · 8
When good intentions backfire: the paradoxical effects of CSR fit in stigmatized industries
2026 · Okhyun Kim · Social Responsibility Journal
Beyond functionality: how conversational elements and usefulness perceptions shape voice AI experience in healthcare interactions
2026 · Okhyun Kim, Ghee Young Noh · Behaviour and Information Technology
Identity and Fairness: How Users Accept AI Moderators in Online Communities
2025 · Okhyun Kim, Ghee Young Noh · International Journal of Human-Computer Interaction
AI in Advertising and the Uncanny Valley: A Generational Study of Consumer Reception
2025 · Okhyun Kim, Jungseon Kim, et al. · Journal of Media Economics & Culture
A Study of the Sound Representation in Luxury Advertising : Voice-Over Narration and Acousmetre
2023 · Okhyun Kim, Jungsun Kim · Journal of Media Economics & Culture
Works count: 7
Citation count: 25
H-index: 2
I10-index: 1
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