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Vivek Pani Gumparthi

Observed names: Gumparthi, Vivek Pani, Vivek Pani
ORCID: 0000-0002-8473-2764
Observed ORCID: 0000-0002-8473-2764
OpenAlex ID: A5072209766
The Phenomenon of Brand Love: A Systematic Literature Review
2019 · Vivek Pani Gumparthi, Sabyasachi Patra · Journal of Relationship Marketing · 171
The antecedents and consequences of post-purchase dissonance among tourists purchasing souvenirs: The moderating role of gender, age, and time elapsed
2023 · Deepti Jog, Vivek Pani Gumparthi, et al. · Journal of Hospitality and Tourism Management · 18
The Social Influences in Consumer-Brand Relationships: The Moderating Roles of Gender and Consumer Age
2024 · Vivek Pani Gumparthi, Mala Srivastava · Journal of Promotion Management · 11
I Cannot Let Go of the Passion: Comparing the Interpersonal and Intrapersonal Conceptualizations of Brand Passion
2022 · Vivek Pani Gumparthi, Vamsidhar Ambatipudi, et al. · Business Perspectives and Research · 7
I am Addicted to You My Love: Exploring the Crucial Significance of Brand Addiction
2023 · Vivek Pani Gumparthi, Deepti Jog, et al. · Vision The Journal of Business Perspective · 5
The Impact of Co-creation of Experience and Souvenir Authenticity on Destination Brand Experience and Souvenir Repurchase Intention
2025 · Deepti Jog, Vivek Pani Gumparthi · Vision The Journal of Business Perspective · 2
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A Review of Consumer Understanding of Green Marketing and Deceptive Green Marketing
2024 · Deepti Jog, Vivek Pani · Springer eBooks · 2
Turning Point Analysis of Brand Love Trajectories
2021 · Gumparthi, Vivek Pani, Srivastava, Mala, et al. · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior
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Branding Dilemma and Global Expansion: The Case of Caliber Technologies
2019 · Vivek Pani Gumparthi, Madhurima Deb · South Asian Journal of Management
Works count: 9
Citation count: 216
H-index: 5
I10-index: 3
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