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Author

Rapepun Piriyakul

Observed name: Piriyakul, Rapepun
ORCID: 0000-0002-7337-7728
Observed ORCID: 0000-0002-7337-7728
OpenAlex ID: A5072305835
Evaluating brand equity in the hospitality industry: Insights from customer journeys and text mining
2024 · Intaka Piriyakul, Shawanluck Kunathikornkit, et al. · International Journal of Information Management Data Insights · 40
One-to-one marketing management via customer complaint
2023 · Shawanluck Kunathikornkit, Intaka Piriyakul, et al. · Social Network Analysis and Mining · 16
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Unveiling the power of storytelling and co‐design: Enhancing customer value in cultural boutique hotels
2024 · Intaka Piriyakul, Rapepun Piriyakul · International Journal of Tourism Research · 9
Facial Skincare Journey: Consumer Needs Identification to Enhance Online Marketing
2022 · Intaka Piriyakul, Shawanluck Kunathikornkit, et al. · International Journal of Business Intelligence Research · 9
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Integrating LLMs and Text Mining for Cost-Effective Marketing Intelligence: A Hospitality Industry Perspective
2025 · Shawanluck Kunathikornkit, Intaka Piriyakul, et al. · International Journal of Knowledge Management · 4
Determining optimal marketing mix configurations: An integration of opinion-oriented language and necessary condition analysis
2025 · Intaka Piriyakul, Shawanluck Kunathikornkit, et al. · Journal Of Vacation Marketing · 2
Human agility management in Thai SMEs: A catalyst for enhancing employee value proposition
2024 · Intaka Piriyakul, Benjamas Sirijai, et al. · Journal of Infrastructure Policy and Development · 1
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Analysis of Thai text from social media for mass customization
2022 · Piriyakul, Intaka, Piriyakul, Rapepun, et al. · Kasetsart Journal of Social Sciences · 1
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The Evidence of a Thai Restaurant's Mass Customization Implementation for Firm Survival During the Pandemic Crisis
2023 · Intaka Piriyakul, Nart-Anong Nambuddee, et al. · International Journal of Asian Business and Information Management
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Small Business’s Retention during Covid-19 Crisis
2023 · Pavinee Na Srito, Sobchoke Na Srito, et al. · Open Journal of Business and Management
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Works count: 10
Citation count: 82
H-index: 4
I10-index: 2
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