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Bora Gündüzyeli

Observed names: Bora Gunduzyeli, Bora GÜNDÜZYELİ, Gunduzyeli, BORA, Gündüzyeli, Bora
Observed institution: Istanbul Topkapi University
ORCID: 0000-0001-5098-8713
Observed ORCID: 0000-0001-5098-8713
OpenAlex ID: A5072351114
Artificial Intelligence in Digital Marketing Within the Framework of Sustainable Management
2024 · Bora Gündüzyeli · Sustainability · 86
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The Role of Social Media and Artificial Intelligence (AI) in Enhancing Digital Marketing Resilience During Crises
2025 · Bora Gündüzyeli · Sustainability · 28
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Cyber Resilience in Digital Marketing Within the Framework of Sustainable Management
2025 · Bora Gündüzyeli · Sustainability · 12
The Effects of Integrating Guerrilla Marketing Techniques with Social Media Applications in Digital Marketing
2025 · Bora Gündüzyeli · Businesses · 9
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The Personalization–Privacy Paradox in AI-Driven Programmatic Advertising: Implications for Digital Marketing Sustainability
2026 · Nermin Yildirim, Bora Gündüzyeli · Journal of theoretical and applied electronic commerce research · 7
Analysis of a Non-Discriminating Criterion in Simple Additive Weighting Deep Hierarchy
2022 · Ozan Çakır, İbrahim Gürler, et al. · Mathematics · 5
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AI-Driven Decision-Making in Programmatic Advertising (PA) for Sustainable Digital Marketing
2026 · Bora Gündüzyeli · NMIMS Management Review · 4
Factors Affecting Brand Awareness
2021 · Menekşe KILIÇARSLAN, Bora GÜNDÜZYELİ · European Journal of Science and Technology · 4
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The role of social media in interactive digital marketing
2025 · Bora Gündüzyeli · Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi · 2
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Programmatic Advertising in E-Commerce: Trends, Challenges, and Strategic Opportunities
2025 · Bora Gunduzyeli · Advances in marketing, customer relationship management, and e-services book series · 2
The Effect of Team Support and Attitude Towards the Sponsor on Purchase Intention in Sports Club Sponsorship
2023 · Bora GÜNDÜZYELİ · Spor Bilimleri Araştırmaları Dergisi · 2
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Distance-Based Decision Making, Consensus Building, and Preference Aggregation Systems: A Note on the Scale Constraints
2022 · İbrahim Gürler, Ozan Çakır, et al. · Systems · 2
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The Role of Product Placement in Digital Marketing: Insights from World Cinema and Turkish Films
2025 · Bora Gündüzyeli, Furkan Enes İpek · MANAS Sosyal Araştırmalar Dergisi · 1
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Cumhuriyetten günümüze turizm anlayışı: yeşil turizme ilişkin güncel araştırmaların bibliyometrik bir çalışması
2023 · Bora GÜNDÜZYELİ · Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi · 1
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Some Generalized Results on Grey Number Operations Based on Liu-Lin Axioms of Greyness Degree and Information Content
2022 · İbrahim Gürler, Ozan Çakır, et al. · Axioms · 1
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The Effect of Housewives' Education Levels on Health Literacy: a Study on Housewives Living in Istanbul
2022 · Rana ÖZYURT KAPTANOGLU, Bora GÜNDÜZYELİ · Nişantaşı üniversitesi sosyal bilimler dergisi/Nişantaşı Üniversitesi sosyal bilimler dergisi · 1
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Digital Twins and Sustainable Digital Marketing: A Systematic Literature Review
2026 · Bora Gündüzyeli, Hakan Aydin · Sustainability
A Depth of Analysis for Big Data and the Ai Integrations in a Financial Sectors: Impacts on Current and Future Opportunities
2026 · ASMAEIL, Asmaeil Abd Aldaem Asmaeil, Gündüzyeli, Bora · Zenodo (CERN European Organization for Nuclear Research)
Dijital Pazarlama Sistemlerinde Siber Güvenliğin Rolü ve Önemi
2025 · Bora Gündüzyeli · Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
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Is It a Dilemma?
2024 · Sibel Erzurumlu, Bora Gunduzyeli · Advances in marketing, customer relationship management, and e-services book series
A Study On Consumer Satisfaction In Distance English Language Education
2023 · Gündüzyeli, Bora, Yükselen, Cemal · Zenodo (CERN European Organization for Nuclear Research)
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Pazarlama Açısından Şehirlerin Markalaşması: Ordu Örneği
2023 · Bora GÜNDÜZYELİ
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Distance education marketing strategies and a survey on consumer satisfaction on distance English language education
2018 · Gündüzyeli, Bora · Beykent University Repository
A research on global education marketing strategies and university choice factors of foreign students
2015 · Gündüzyeli, Bora · Beykent University Repository
Works count: 27
Citation count: 170
H-index: 5
I10-index: 3
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