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Chittipa Ngamkroeckjoti

Observed names: CHITTIPA NGAMKROECKJOTI, Chittipa NGAMKROECKJOTI
ORCID: 0000-0003-0165-712X
Observed ORCID: 0000-0003-0165-712X
OpenAlex ID: A5072366910
Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (S-O-R) perspective on Huawei’s brand loyalty in China
2021 · Zhiyuan Yu, Worasak Klongthong, et al. · Cogent Business & Management · 67
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Technology turbulence and environmental scanning in Thai food new product development
2008 · Chittipa Ngamkroeckjoti, Mark Speece · Asia Pacific Journal of Marketing and Logistics · 45
Environmental scanning in Thai food SMEs: The impact of technology strategy and technology turbulence
2005 · Chittipa Ngamkroeckjoti, Mark Speece, et al. · British Food Journal · 32
Management of environmental scanning processes in large companies in Thailand
2000 · Chittipa Ngamkroeckjoti, Lalit M. Johri · Business Process Management Journal · 30
Motivational Factors Influencing Telework during the COVID-19 Pandemic
2022 · Chittipa Ngamkroeckjoti, Worasak Klongthong, et al. · Emerging Science Journal · 23
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Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers’ response: the mediating roles of attitude and word-of-mouth intention
2022 · Jakkrit Thavorn, Puripat Trichob, et al. · Cogent Business & Management · 19
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Coping with hypercompetition in the financial services industry in Thailand: environmental scanning practices of leaders and followers
2003 · Chittipa Ngamkroeckjoti, Lalit M. Johri · International Journal of Bank Marketing · 17
Determinant Factors of Turnover Intention: A case study of Air Conditioning Company in Bangkok, Thailand
2012 · Chittipa Ngamkroeckjoti, Phattarapon Ounprechavanit, et al. · 13
Critical Factors Influencing Revisit Intention of Large Restaurant Chains in Myanmar
2020 · Gam Hpung Lamai, Jakkrit Thavorn, et al. · Journal of Distribution Science · 11
Determination of Factors in Cultural Dimensions and SERVQUAL Model Affecting the Corporate Image of Pharmacy Retail Stores
2020 · Worasak KLONGTHONG, Jakkrit THAVORN, et al. · Journal of Asian Finance Economics and Business · 10
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A reflection of mid-roll you tube advertising effectiveness (MYAe): a case study in Thailand
2018 · Thanonchakorn Kongsagoonwong, Chittipa Ngamkroeckjoti · 3
The Impact of Wisdom and Pharmaceutical Care on the Corporate Identity of Thai Pharmacy Retail Stores
2021 · Jakkrit Thavorn, Worasak Klongthong, et al. · Journal of Asian Finance Economics and Business · 1
Factors affecting purchase intention of BYD new energy vehicles in China
2019 · Wenchao Tan, Chittipa Ngamkroeckjoti · 1
Sequential exploratory design of factors affecting FMVAs viewers’ response
2018 · Puripat Trichob, Chittipa Ngamkroeckjoti · KASEM BUNDIT JOURNAL · 1
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A Comparative Study about the Impact of Cultural Dimensions on Job Satisfaction between Nonmanagerial Thai and Vietnamese Employees in the Private Business Sector
2015 · CHITTIPA NGAMKROECKJOTI, LINH GIANG · International Conference on Advances in Economics, Social Science and Human Behaviour Study (ESSHBS) · 1
Understanding business professional identity formation in higher education: A qualitative perspective
2025 · Chittipa Ngamkroeckjoti, Jakkrit Thavorn, et al. · Humanities and Social Sciences Letters
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Review of: "Factors Influencing the Intention to Choose Transportation Applications in Bangkok, Thailand"
2023 · Chittipa NGAMKROECKJOTI · Qeios
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Determinant factors that affect repurchase intention of OTOP Thai leather bags: a case study of the Thai millennials
2019 · Warakij Traiwitthayasilp, Chittipa Ngamkroeckjoti
A comparative study on the importance of customer orientation of frontline employees in the service industry
2019 · Andre Solomon Papali, Chittipa Ngamkroeckjoti
Exploratory and explanatory sequential mixed method towards repurchase intention of second-hand toys for collecting from Annpatinya Thammatiwat’s Facebook
2018 · Pattanawadee Chokhengtrakoon, Chittipa Ngamkroeckjoti
Exploring relationship among brand innovativeness, brand knowledge and brand Loyalty: a case study of Huawei smartphone
2018 · Zhiyuan Yu, Chittipa Ngamkroeckjoti
Determinant factors that affected reuse intention: a case study of Didi Chuxing Technology Company, Limited
2018 · Ting Wang, Chittipa Ngamkroeckjoti
A study of purchase intention of imported organic cosmetic in Thailand
2018 · Qi Pan, Chittipa Ngamkroeckjoti
Determinant of revisit Intention of the Bangkokian Millennials: a case study of MK restaurant
2018 · Du Yuanjie, Chittipa Ngamkroeckjoti
Determinant factors affected repurchase intention of new characters of the Dead by Daylight
2017 · Arnon Eakviriyananich, Chittipa Ngamkroeckjoti, et al.
Works count: 29
Citation count: 274
H-index: 10
I10-index: 10
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