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Pritha Ghosh

ORCID: 0000-0002-5841-392X
Observed ORCID: 0000-0002-5841-392X
OpenAlex ID: A5072929072
Spectroscopic and In Silico Evaluation of Interaction of DNA with Six Anthraquinone Derivatives
2013 · Pritha Ghosh, G. Poornima Devi, et al. · Applied Biochemistry and Biotechnology · 40
Positioning of private label brands of men’s apparel against national brands
2020 · Pritha Ghosh, Subrata Saha, et al. · Journal of Marketing Analytics · 6
Factors Influencing Customers' Attitude and Purchase Intention of Private Label Brands and National Brands of Men's Apparel: A Structural Equation Modeling Approach
2021 · Rabin Mazumder, Swati Mukherjee, et al. · CRC Press eBooks · 1
GST in Play Alters the Taxation Rules for the Indian Business Game
2020 · Pritha Ghosh · American Journal of Business and Management Research · 1
Understanding Customer Emotion of Private Label Brands of Men's Clothing: Sentiment Analysis Using Natural Language Processing Techniques
2026 · Rabin Mazumder, Pritha Ghosh, et al. · BENTHAM SCIENCE PUBLISHERS eBooks
Possibilities and Opportunities for the Resurgence of the Restaurant Industry in an Asian Market in the New Normal: SWOT Analysis and TOWS Matrix
2025 · Rabin Mazumder, Pritha Ghosh · Springer eBooks
Assessment of Consumers’ Purchase Intention of Men’s Clothing in the New Normal in Asian Market with Thematic Analysis
2025 · Pritha Ghosh, Rabin Mazumder, et al. · Springer eBooks
Strategic Managerial Shift at Retail Stores to Boost Positivity Among Employees in Post-Pandemic Scenario
2023 · Pritha Ghosh, Rabin Mazumder, et al. · Purushartha - A Journal of Management Ethics and Spirituality
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Customers' Attitudes to Using Artificial Intelligence–Enabled Applications for Internet-Based Home Services in their Daily Lives
2023 · Pritha Ghosh, Rabin Mazumder · Routledge eBooks
What's Weighing on Consumer Spending in the Fear of COVID-19
2023 · Pritha Ghosh, Rabin Mazumder · Routledge eBooks
A Brief Idea on the Homomorphic Encryption for Data Security
2020 · Sabarna Ghosh Dastidar, Sayantan Dasgupta, et al. · Journal of Mathematical Sciences & Computational Mathematics
Post-mortem of the Kerala floods 2018 tragedy
2020 · Pritha Ghosh · American Journal of Business and Management Research
Works count: 12
Citation count: 48
H-index: 2
I10-index: 1
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