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Smriti Mathur

Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach
2022 · Alok Tewari, Smriti Mathur, et al. · Journal of Retailing and Consumer Services · 153
Modeling the Factors affecting Online Purchase Intention: The Mediating Effect of Consumer’s Attitude towards User- Generated Content
2021 · Smriti Mathur, Alok Tewari, et al. · Journal of Marketing Communications · 74
A modified UTAUT framework to predict students' intention to adopt online learning: moderating role of openness to change
2023 · Alok Tewari, Ram Singh, et al. · International Journal of Information and Learning Technology · 48
What drives Generation Z to choose green apparel? Unraveling the impact of environmental knowledge, altruism and perceived innovativeness
2025 · Sushant Kumar Vishnoi, Smriti Mathur, et al. · International Journal of Sustainable Engineering · 22
Is ChatGPT Enhancing Youth’s Learning, Engagement and Satisfaction?
2024 · Christina Sanchita Shah, Smriti Mathur, et al. · Journal of Computer Information Systems · 20
Influence of augmented reality and virtual reality on real estate investment decisions: understand consumer perspective in Indian AEC industry
2023 · Shumank Deep, Sushant Vishnoi, et al. · Engineering Construction & Architectural Management · 20
Construct modelling, statistical analysis and empirical validation using PLS-SEM: a step-by-step guide of the analysis procedure
2024 · Sushant Kr. Vishnoi, Smriti Mathur, et al. · International Journal of Data Analysis Techniques and Strategies · 19
Continuance Intention of ChatGPT Use by Students
2023 · Christina Sanchita Shah, Smriti Mathur, et al. · IFIP advances in information and communication technology · 14
Examining the Impact of Argument Quality and Source Credibility on Consumers’ Behavioral Intention Toward Green Cosmetics : The Moderating Role of Perceived Innovativeness
2024 · Smriti Mathur, Sushant Kr. Vishnoi, et al. · Prabandhan Indian Journal of Management · 10
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The Insight of Content Marketing at Social Media Platforms
2019 · Akanchha Singh, Smriti Mathur · Adhyayan A Journal of Management Sciences · 10
An integrated model to predict students’ online learning behavior in emerging economies: a hybrid SEM–ANN approach
2024 · Smriti Mathur, Alok Tewari, et al. · Journal of International Education in Business · 8
Influence of ChatGPT in professional communication – moderating role of perceived innovativeness
2025 · Smriti Mathur, Vandana Anand, et al. · International Journal of Information and Learning Technology · 7
Strategic framework to analyze critical success factors of marketing 4.0 operations: evidence from an emerging economy
2026 · Sushant Kumar Vishnoi, Shikha Sharma, et al. · International Journal of Innovation Science · 4
Consumers Attitude and Purchase Intention Towards User Generated Content- The Role of Brand Engagement, Perceived Credibility, Perceived Benefit and Perceived Risk
2021 · Dr. Smriti Mathur, Ms. Akanchha Singh Singh · Journal of University of Shanghai for Science and Technology · 2
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A multi-method analysis to foresight role of marketing intelligence, strategic and tactical decision-making in enhancing customer loyalty
2026 · Sushant Kumar Vishnoi, Smriti Mathur, et al. · International Journal of Innovation Studies · 1
Unveiling Critical Success Factors for Marketing Intelligence : A Multi-Method Framework
2026 · Sushant Kumar Vishnoi, Vikram Kumar Sharma, et al. · Prabandhan Indian Journal of Management · 1
Green apparel and Generation Z’s purchase intention: the moderating role of eWOM
2026 · Smriti Mathur, Alok Tewari, et al. · Spanish Journal of Marketing - ESIC · 1
Meta AI features on users’ flow experience and acceptance in the beauty and cosmetics industry: moderating role of Meta AI literacy
2026 · Smriti Mathur, Sushant Kumar Vishnoi, et al. · Journal of Systems and Information Technology · 1
Myths and magic of adopting marketing technologies: a customer-centric framework
2025 · Sushant Kumar Vishnoi, Smriti Mathur, et al. · Asia-Pacific Journal of Business Administration · 1
ChatGPT and Me: A Dual Factor Examination
2025 · Smriti Mathur, Christina Sanchita Shah, et al. · Journal of Computer Information Systems · 1
Marketing intelligence for intelligent marketing: a comprehensive definition and framework
2025 · Sushant Kumar Vishnoi, Smriti Mathur, et al. · Journal of Advances in Management Research · 1
Does salesperson-brand personality congruence impact perceived service quality of the salesperson? A study of small retailers in emerging markets
2025 · Pankaj Rawal, Sushant Kumar Vishnoi, et al. · Strategy and Leadership · 1
Factors Influencing Purchase Intention of Organic Coffee
2025 · Smriti Mathur, Christina Sanchita Shah, et al. · Studies in systems, decision and control
Decoding User-Generated Content: Exploring the Impact of Consumer Attitude and Purchase Intentions on Smartphone Purchase Decisions
2025 · Mehul Sahu, Deeksha Gupta Ganguly, et al. · International Journal of Procurement Management
Predicting Consumers’ Usage Intention Towards User-Generated Content: A Hybrid SEM-ANN Approach
2024 · Smriti Mathur, Alok Tewari, et al. · Journal of Information & Knowledge Management
Works count: 32
Citation count: 419
H-index: 10
I10-index: 10
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