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Eliane Herrero

Observed names: Eliane Herrero Lopes, Herrero, Eliane
Observed institutions: Escola Superior de Propaganda e Marketing, Universidade de São Paulo, Centro Universitário das Faculdades Metropolitanas Unidas, Universidade Nove de Julho, Prefeitura do Município de São Paulo, Universidade Federal de São Paulo
ORCID: 0000-0002-4515-7242
Observed ORCID: 0000-0002-4515-7242
OpenAlex ID: A5073170731
Propensity of contracting loans services from FinTech’s in Brazil
2019 · Luis Hernan Contreras Pinochet, Guilherme Tongnole Diogo, et al. · International Journal of Bank Marketing · 61
The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived social risk
2019 · Evandro Luiz Lopes, Lucas Zimbres Yunes, et al. · Journal of Retailing and Consumer Services · 33
Artificial influence: how AI and influencers shape choices in tourism and hospitality
2025 · Eduardo Mesquita, Eliane Herrero, et al. · International Journal of Contemporary Hospitality Management · 14
Is Loyalty Still the Same? An Investigation of the Antecedents of Loyalty
2020 · Eduardo Mesquita de Sousa, Evandro Luiz Lopes, et al. · International Journal of Business Economics and Management · 9
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Test and validation of data collection strategies used in applied social sciences: a marketing study
2019 · Evandro Luiz Lopes, Eliane Herrero, et al. · BASE - Revista de Administração e Contabilidade da Unisinos · 9
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Applicability of the unified theory of acceptance and use of technology in music streaming services for young users
2019 · Luis Hernan Contreras Pinochet, Guilherme Neves Nunes, et al. · ReMark - Revista Brasileira de Marketing · 8
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“What if a Person Gets the Vaccine and Turns into an Alligator?”: A Study of the Effect of Ideological Polarization on Purchase Intention
2022 · Eduardo Mesquita, Evandro Lopes, et al. · Brazilian Business Review · 7
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Aceitação do Mobile Banking no Brasil: uma Análise Por Meio do Modelo TAM Estendido
2018 · Evandro Luiz Lopes, Laís Lima Caracciolo, et al. · Teoria e Prática em Administração · 7
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Mensuração da Relação Entre o Comportamento Inovador, Contatos Externos, Liderança Participativa e Resultados Inovadores: Um Estudo Exploratório por Meio de Equações Estruturais
2017 · Maurício Alves Rodrigues Pugas, Heitor Lopes Ferreira, et al. · Revista de Administração Contabilidade e Economia da Fundace · 5
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A inovação na explicação da lealdade: extensão do modelo ACSI
2021 · Eduardo Mesquita de Sousa, Evandro Luiz Lopes, et al. · Revista Administração em Diálogo - RAD · 4
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A vision on the quality of websites and their effects on the intention of use and recommendation of tourism services for different levels of consumer experience
2020 · Lenita Morimura, Luis Hernan Contreras Pinochet, et al. · ReMark - Revista Brasileira de Marketing · 4
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When Shelf Assortment Reduction of Products Influences Consumers' Perception of Price: The Mediating Role of Social Inference
2025 · Evandro Luiz Lopes, Valter Afonso Vieira, et al. · Journal of Consumer Behaviour · 3
Ascension and decline of successful companies: a bibliometric study on the Icarus paradox
2019 · Marcio Augusto Lassance Cunha Filho, Eliane Herrero, et al. · Revista Ibero-Americana de Estratégia · 3
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When Stock Disappears, Psychology Appears: The Moderating Effect of the Regulatory Focus on Consumer Reactions to Out-of-Stock
2025 · Evandro Luiz Lopes, Eduardo Mesquita, et al. · BAR - Brazilian Administration Review · 2
Uma Revisão dos Impactos dos Atributos de Loja
2021 · Eduardo Mesquita De Sousa, Eliane Herrero · Retail Management Review · 2
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“Eu tô voltando!”: um estudo sobre a importância dos atributos varejistas na intenção de recompra dos consumidores
2019 · Eliane Herrero, Evandro Luiz Lopes, et al. · Revista de Administração FACES Journal · 2
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A review of the Zoning law of the city of Sao Paulo from housing and mobility challenges to the growth of smaller apartments
2026 · Pedro Paulo Santos Cavalcante, Evandro Luiz Lopes, et al. · Journal of Urban Management · 1
When found, it is expensive! The influence of perceived justice and anger in out-of-stock followed by over-price scenarios
2025 · Marcelo Carvalho, Evandro Luiz Lopes, et al. · Journal of Retailing and Consumer Services · 1
Why Is the Placebo Effect Different in Marketing? A Study on Moderating Persuasion by Authority
2022 · Eliane Herrero, Daielly Melina Nassif Mantovani, et al. · Review of Marketing Science · 1
“E se a Pessoa Tomar a Vacina e Virar um Jacaré?”: Um Estudo do Efeito da Polarização Ideológica na Intenção de Compra
2022 · Eduardo Mesquita, Evandro Lopes, et al. · Brazilian Business Review · 1
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De Fio a Pavio: Um Estudo Bibliométrico Das Publicações Sobre Negligência Da Omissão Com Base Nos Periódicos Entre 1988 E 2016.
2020 · Mauricio Alves Rodrigues Pugas, Evandro Luiz Lopes, et al. · Revista Administração em Diálogo - RAD · 1
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Inovação Sustentável Segundo O Modelo Dos Cinco Estágios: Estudo Multicaso
2017 · Danieli Artuzi Pes Backes, Evandro Luiz Lopes, et al. · Revista Eletrônica de Estratégia & Negócios · 1
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O Impacto da Utilização de Ferramentas Virtuais na Gestão de Pequenos Negócios
2017 · Johnny Seki, Evandro Luiz Lopes, et al. · International Journal of Professional Business Review · 1
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Marketing experimentation
2026 · Evandro Luiz Lopes, Eduardo Mesquita, et al. · Elsevier eBooks
Overcoming the effects of out-of-stock in retail stores: The role of different failure recovery strategies in different levels of need for cognitive closure
2025 · Eliane Herrero, André Torres Urdan, et al. · Strategic Business Research
Works count: 43
Citation count: 180
H-index: 7
I10-index: 3
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