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Author

Mussadiq Ali Khan

Observed name: Mussadiq Ali Ali Khan
Institution: Iqra University
ORCID: 0000-0001-9329-106X
Observed ORCID: 0000-0001-9329-106X
OpenAlex ID: A5073613483
Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan)
2022 · Muhammad Yaseen Bhutto, Myriam Ertz, et al. · Journal of Islamic marketing · 112
Investigating the Role of Ethical Self-Identity and Its Effect on Consumption Values and Intentions to Adopt Green Vehicles among Generation Z
2022 · Muhammad Yaseen Bhutto, Mussadiq Ali Khan, et al. · Sustainability · 53
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Young Chinese Consumer Decision Making in Buying Green Products: An Application of Theory of Planned Behavior with Gender and Price Transparency
2019 · Muhammad Yaseen Bhutto, Fue Zeng, et al. · Pakistan Journal of Commerce and Social Sciences · 46
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Factors affecting repurchase intention of organic food among generation Z (Evidence from developing economy)
2023 · Muhammad Yaseen Bhutto, Mussadiq Ali Khan, et al. · PLoS ONE · 37
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Antecedents of halal brand equity: a study of halal food sector of Malaysia
2021 · Mussadiq Ali Khan, Sharizal Bin Hashim, et al. · Journal of Islamic marketing · 32
Interplay of eco-friendly factors and islamic religiosity towards recycled package products: A cross-cultural study
2022 · Qingyu Zhang, Mudassir Husnain, et al. · Frontiers in Psychology · 25
Chinese Consumers’ Purchase Intention for Organic Meat: An Extension of the Theory of Planned Behaviour
2022 · Muhammad Yaseen Bhutto, Fue Zeng, et al. · Asian Academy of Management Journal · 18
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The Role of Halal Brand Relationship Quality towards Relational, Utility Value and Halal Brand Resonance
2022 · Mussadiq Ali Khan, Sharizal Bin Hashim, et al. · International Journal of Business and Society · 16
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Intellectual Capital: A System Thinking Analysis in Revamping the Exchanging Information in University-Industry Research Collaboration
2022 · Abeda Muhammad Iqbal, Narayanan Kulathuramaiyer, et al. · Sustainability · 10
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Factors Affecting Brand Relationship Quality of Halal Food and The Mediating Role of Halal Literacy
2021 · Mussadiq Ali Khan, Sharizal Hashim, et al. · International Journal of Academic Research in Business and Social Sciences · 9
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Does customer experience and digital competency matter for online brand advocacy under the lens of mediation? An extension of TAM
2025 · Umar Safdar, Mussadiq Ali Khan, et al. · British Food Journal · 8
Mapping the Evolution of Sharing Economy Research: A SPAR-4-SLR Systematic Review of Theories, Contexts, and Methodologies.
2025 · Abdullah Syed Muhammad, Mussadiq Ali Khan · UW Journal of Management Sciences
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Works count: 12
Citation count: 366
H-index: 9
I10-index: 9
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