Author

Mark A. Dodds

Observed names: Dodds, Mark, MARK DODDS, Mark Dodds, Mark dodds

Observed institutions: State University of New York, University of Missouri, SUNY Cortland

OpenAlex ID: A5073697504

The Effects of Coronavirus Pandemic on the Sports Industry: An Update

2021 · Sara Keshkar, Geoff Dickson, et al. · Annals of Applied Sport Science · 49

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The Role of Culture in Sports Sponsorship: an Update

2019 · Sara Keshkar, Ian Lawrence, et al. · Annals of Applied Sport Science · 24

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Regulatory Schemes and Legal Aspects of Sport Governance: Theoretical Perspectives and Conceptual Framework

2023 · Sungho Cho, Mark Conrad, et al. · Journal of Global Sport Management · 21

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Encyclopedia of Sports Management and Marketing

2011 · Linda Swayne, Mark Dodds · Sage eBooks · 18

Cooperative Advertising

2011 · Linda E. Swayne, Mark Dodds · Sage eBooks · 12

Structure and Strategy

2011 · Linda E. Swayne, Mark Dodds · Sage eBooks · 10

Internships in Sports Management Curriculum: Should Legal Implications of Experiential Learning Result in the Elimination of the Sport Management Internship?

2010 · Kristi L. Schoepfer, Mark Dodds · Marquette law review · 10

Sport Commercialism and its Impact on Sponsorship Strategy

2015 · TRACY TRACHSLER, LAURENCE DEGARIS, et al. · CHOREGIA · 9

Human Resources Management

2011 · Linda E. Swayne, Mark Dodds · Sage eBooks · 9

The influence of gender on baseball sponsorship activation tactics

2014 · Mark Dodds, Larry Degaris, et al. · Journal of brand strategy · 8

Collective Bargaining Agreement

2011 · Linda E. Swayne, Mark Dodds · Sage eBooks · 8

Progress for Transgender Athletes: Analysis of the School Success and Opportunity Act

2015 · Tara Q. Mahoney, Mark A. Dodds, et al. · Journal of Physical Education Recreation & Dance · 7

Corruption impact on sport sponsorship strategy

2018 · SUNY Cortland, Mark Dodds, et al. · CHOREGIA · 4

Social Responsibility

2011 · Linda E. Swayne, Mark Dodds · Sage eBooks · 4

Unique Selling Proposition

2011 · Linda E. Swayne, Mark Dodds · Sage eBooks · 4

Environmental Impact Analysis

2011 · Linda E. Swayne, Mark Dodds · Sage eBooks · 4

Regulating Student-Athlete’s Inappropriate Social Media Usage

2015 · Peter Han, Mark Dodds, et al. · Case Studies in Sport Management · 3

Are Ticket Lotteries Fair Game? George v. NCAA Sets the Standard

2013 · Mark Dodds, James T. Reese, et al. · Sport Marketing Quarterly · 3

Can a Sport Organization Monitor Its Employees' and Athletes' Use of Social Media?

2013 · Peter Han, Mark A. Dodds · Journal of Physical Education Recreation & Dance · 3

Using mobile marketing to engage NASCAR fans and increase sales

2011 · MARK DODDS, LARRY DEGARIS · CHOREGIA · 3

How Can Sport Sponsors Comply With International Corruption Laws?

2017 · Mark Dodds · Routledge eBooks · 2

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A data-driven approach to sponsorship planning

2015 · Larry DeGaris, Mark Dodds, et al. · 2

Increasing Baseball Revenue from the Female Market

2015 · Mark Dodds, Larry DeGaris, et al. · Case Studies in Sport Management · 2

Regulating Student-Athlete’s Inappropriate Social Media Usage

2015 · Peter Han, Mark Dodds, et al. · 2

Olympic Organization

2011 · Linda E. Swayne, Mark Dodds · Sage eBooks · 2

Works count: 443

Citation count: 250

H-index: 9

I10-index: 7