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Naman Sreen

Observed name: Sreen, Naman
ORCID: 0000-0003-1325-9225
Observed ORCID: 0000-0003-1325-9225
OpenAlex ID: A5073805031
Impact of culture, behavior and gender on green purchase intention
2017 · Naman Sreen, Shankar Purbey, et al. · Journal of Retailing and Consumer Services · 739
Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size
2021 · Naman Sreen, Amandeep Dhir, et al. · Journal of Retailing and Consumer Services · 133
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Product specific values and personal values together better explains green purchase
2023 · Seema Bhardwaj, Naman Sreen, et al. · Journal of Retailing and Consumer Services · 118
Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective
2021 · Swetarupa Chatterjee, Naman Sreen, et al. · Journal of Global Marketing · 73
Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies
2022 · Mark R. Gleim, Heath McCullough, et al. · Journal of Retailing and Consumer Services · 58
Understanding the Relationship Between Different Facets of Materialism and Attitude Toward Green Products
2020 · Naman Sreen, Shankar Purbey, et al. · Journal of Global Marketing · 58
The impact of the institutional environment on green consumption in India
2020 · Naman Sreen, Rambalak Yadav, et al. · Journal of Consumer Marketing · 47
The interplay of personality traits and motivation in leisure travel decision-making during the pandemic
2023 · Naman Sreen, Anushree Tandon, et al. · Tourism Management Perspectives · 33
Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context
2021 · Swetarupa Chatterjee, Naman Sreen, et al. · International Review on Public and Nonprofit Marketing · 33
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Impact of National Culture on E-Government Development
2021 · Sushant Kumar, Kuldeep Baishya, et al. · Journal of Global Information Management · 31
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Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach
2023 · Ankita Sharma, Naman Sreen, et al. · Marketing Intelligence & Planning · 29
Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior
2022 · Naman Sreen, Swetarupa Chatterjee, et al. · International Review on Public and Nonprofit Marketing · 29
Role of Internal and External Values on Green Purchase
2019 · Sushant Kumar, Naman Sreen · Advances in marketing, customer relationship management, and e-services book series · 29
Role of personal values on revisiting green hotels: a hierarchical value map approach
2022 · Naman Sreen, Srabanti Mukherjee, et al. · Tourism Recreation Research · 25
Knowledge acquisition from innovation failures: a study of micro, small and medium enterprises (MSMEs)
2023 · Naman Sreen, Veenu Sharma, et al. · Journal of Knowledge Management · 20
Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers
2024 · Naman Sreen, Ankit Mehrotra, et al. · Journal of Retailing and Consumer Services · 15
An exploratory study identifying motives and barriers to ethical consumption for young Indian consumers
2021 · Swetarupa Chatterjee, Naman Sreen, et al. · International Journal of Economics and Business Research · 14
Developing a Framework of Sustainable Consumption in Retailing Contexts
2023 · Victor Saha, Charles Jebarajakirthy, et al. · Australasian Marketing Journal (AMJ) · 13
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Are social media marketing activities reaping benefits for brands? The moderating role of education
2025 · Shaji Mathai, Sushant Kumar, et al. · Marketing Intelligence & Planning · 11
Eco-friendly products purchase intention: a comparison of theory of planned behaviour and social cognitive theory
2021 · Naman Sreen, Swetarupa Chatterjee, et al. · International Journal of Economics and Business Research · 9
Engaged to Gain: How psychological needs drive integrative benefits via online customer engagement
2025 · Roopendra Roopak, Somnath Chakrabarti, et al. · Journal of Retailing and Consumer Services · 8
Profiling green consumers through culture, beliefs and demographics: an Indian study
2019 · Naman Sreen, Pradip H. Sadarangani, et al. · International Journal of Indian Culture and Business Management · 8
A path from cultural values to mobile travel app use
2019 · Naman Sreen, Pradip H. Sadarangani, et al. · International Journal of Indian Culture and Business Management · 5
Who is behind the eco-label? Certification source, trust in government and their impact on consumer perceptions and willingness to pay a premium
2026 · Naman Sreen, Chinmoy Bandyopadhyay · Marketing Intelligence & Planning · 4
Impact of Work from Home and Family Support on Indian Women’s Work Productivity During COVID-19
2023 · Shradha Kundra, Naman Sreen, et al. · Vikalpa The Journal for Decision Makers · 4
Works count: 40
Citation count: 1,558
H-index: 15
I10-index: 19
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