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Beatriz Casais

Observed names: Casais Beatriz, Casais, Beatriz, Casais, Beatriz Graça Luz, Casais, Beatriz da Graça Luz
Institution: University of Minho
Observed institutions: Universidade do Porto, Universidade Politécnica do Cávado e do Ave, Laureate Education, Universidade Europeia, Universal Scientific Education and Research Network, Instituto Português de Administração de Marketing, Centro de Investigação em Ciências Sociais, Universidade Nova de Lisboa, University of Minho
ORCID: 0000-0002-7626-0509
Observed ORCID: 0000-0002-7626-0509
OpenAlex ID: A5074267013
Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship
2023 · Rita Conde, Beatriz Casais · Journal of Business Research · 298
Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation
2019 · Beatriz Casais, Juliana Fernandes, et al. · Journal of Hospitality and Tourism Management · 124
The importance of user-generated photos in restaurant selection
2018 · Bruno Oliveira, Beatriz Casais · Journal of Hospitality and Tourism Technology · 112
Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto
2019 · Beatriz Casais, Patrícia Monteiro · Place Branding and Public Diplomacy · 92
Local development through rural entrepreneurship, from the Triple Helix perspective
2018 · Elisabete Sá, Beatriz Casais, et al. · International Journal of Entrepreneurial Behaviour & Research · 76
The Effect of Macrocelebrity and Microinfluencer Endorsements on Consumer–brand Engagement in Instagram
2021 · Inês Rios Marques, Beatriz Casais, et al. · Emerald Group Publishing Limited eBooks · 75
Smart and sustainable hotels: Tourism Agenda 2030 perspective article
2023 · Beatriz Casais, Luís Ferreira · Tourism Review · 69
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities
2021 · Beatriz Casais, Joana Faria · Journal of Macromarketing · 69
Virtual reality and augmented reality applications and their effect on tourist engagement: a hybrid review
2023 · Wajdy Omran, Ricardo F. Ramos, et al. · Journal of Hospitality and Tourism Technology · 67
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Consumer reactions towards femvertising: a netnographic study
2021 · Ana Marina Lima, Beatriz Casais · Corporate Communications An International Journal · 63
The prevalence of emotional and rational tone in social advertising appeals
2021 · Beatriz Casais, Aline Costa Pereira · RAUSP Management Journal · 59
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Customer Acceptance of Shopping-Assistant Chatbots
2019 · Tiago Araújo, Beatriz Casais · Smart innovation, systems and technologies · 51
Tourism co-creation in place branding: the role of local community
2022 · Miguel Martim Leal, Beatriz Casais, et al. · Tourism Review · 42
Emotional branding of a city for inciting resident and visitor place attachment
2021 · Beatriz Casais, Túlia Poço · Place Branding and Public Diplomacy · 42
The transformative and evolutionary approach of omnichannel in retail companies: insights from multi-case studies in Portugal
2022 · Joana Barbosa, Beatriz Casais · International Journal of Retail & Distribution Management · 37
Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A research on the way of Saint James
2020 · Beatriz Casais, Bruno Sousa · Tourism Management Perspectives · 34
Sensory marketing in the metaverse for tourism preview and tourism pre-experience: the effect on the intention to visit tourist destinations
2025 · Beatriz Casais, Tiago Coelho, et al. · Tourism Review · 33
Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands
2024 · Diana Pereira, Joaquim Silva, et al. · Journal of Nonprofit & Public Sector Marketing · 30
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The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS
2021 · Beatriz Casais, João F. Proença · International Review on Public and Nonprofit Marketing · 25
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Inhibitions and implications associated with celebrity participation in social marketing programs focusing on HIV prevention: an exploratory research
2010 · Beatriz Casais, João F. Proença · RePEc: Research Papers in Economics · 24
Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media
2018 · Rita Ferreira Gomes, Beatriz Casais · International Review on Public and Nonprofit Marketing · 23
'Portugal, the best destination': the case study of a CSR communication that changed mentalities and increased business performance
2019 · Beatriz Casais, Bruno Sousa · World Review of Entrepreneurship Management and Sustainable Development · 17
Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change
2023 · Beatriz Casais · Social Marketing Quarterly · 16
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Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review
2023 · Olavo Pinto, Beatriz Casais · International Review on Public and Nonprofit Marketing · 16
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Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal
2021 · Beatriz Casais, Lucilene Ribeiro Gomes · Journal of Fashion Marketing and Management · 16
Works count: 124
Citation count: 1,797
H-index: 21
I10-index: 35
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