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V. Dao Truong

Observed names: Truong, V. Dao, Truong, Van Dao, V Dao Truong, Van Dao Truong
ORCID: 0000-0002-1765-2131
Observed ORCID: 0000-0002-1765-2131
OpenAlex ID: A5074385137
Social Marketing: A Systematic Review of Research 1998–2012
2014 · V. Dao Truong · Social Marketing Quarterly · 224
Tourism and poverty alleviation: perceptions and experiences of poor people in Sapa, Vietnam
2014 · V. Dao Truong, C. Michael Hall, et al. · Journal of Sustainable Tourism · 184
Tourism, poverty alleviation, and the informal economy: the street vendors of Hanoi, Vietnam
2017 · V. Dao Truong · Tourism Recreation Research · 114
Social Marketing and Tourism: What Is the Evidence?
2013 · V. Dao Truong, C. Michael Hall · Social Marketing Quarterly · 83
Systems social marketing: a critical appraisal
2018 · V. Dao Truong, Stephen Graham Saunders, et al. · Journal of Social Marketing · 78
Tourism policy development in Vietnam: a pro-poor perspective
2013 · V. Dao Truong · Journal of Policy Research in Tourism Leisure and Events · 75
Influencing tourists' pro-environmental behaviours: A social marketing application
2020 · Aaron Tkaczynski, Sharyn Rundle-Thiele, et al. · Tourism Management Perspectives · 69
Corporate social marketing in tourism: to sleep or not to sleep with the enemy?
2016 · V. Dao Truong, C. Michael Hall · Journal of Sustainable Tourism · 67
The marketplace management of illegal elixirs: illicit consumption of rhino horn
2015 · V. Dao Truong, Nam V.H. Dang, et al. · Consumption Markets & Culture · 61
Government-led Macro-social Marketing Programs in Vietnam: Outcomes, Challenges, and Implications
2016 · V. Dao Truong · Journal of Macromarketing · 57
Reviewing Research Evidence for Social Marketing: Systematic Literature Reviews
2016 · V. Dao Truong, Nam V. H. Dang · Springer eBooks · 53
Pro-Poor Tourism: Looking Backward as We Move Forward
2014 · V. Dao Truong · Tourism Planning & Development · 38
Master’s thesis research in social marketing (1971-2015)
2017 · V. Dao Truong, Timo Dietrich · Journal of Social Marketing · 30
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Measuring, evaluating, and documenting social marketing impact
2021 · V. Dao Truong, X. Dam Dong, et al. · Journal of Social Marketing · 28
To be or not to be formal? Rickshaw drivers’ perspectives on tourism and poverty
2019 · V. Dao Truong, Xiaoming Liu, et al. · Journal of Sustainable Tourism · 27
Exploring the Poverty Reduction Potential of Social Marketing in Tourism Development
2019 · Truong, V. Dao, Hall, C. Michael · Advances in Southeast Asian Studies · 25
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Tourism and social marketing: an integrative review
2024 · V. Dao Truong, Stephen G. Saunders, et al. · Journal of Sustainable Tourism · 24
The internationalisation of social marketing research
2015 · V. Dao Truong, Nam V.H. Dang, et al. · Journal of Social Marketing · 22
Social Marketing as the Subject of Doctoral Dissertations
2014 · V. Dao Truong, Tony Garry, et al. · Social Marketing Quarterly · 21
Social marketing interventions: insights from a system dynamics simulation model
2019 · Stephen Graham Saunders, V. Dao Truong · Journal of Social Marketing · 13
Fieldwork in pro-poor tourism: a reflexive account
2022 · V. Dao Truong, David W. Knight, et al. · Tourism Recreation Research · 12
Guest editorial
2021 · V. Dao Truong, Stephen G. Saunders · Journal of Social Marketing · 6
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The career paths of social marketing doctoral graduates
2017 · V. Dao Truong · Journal of Social Marketing · 6
Corporate social marketing in tourism: to sleep or not to sleep with the enemy?
2019 · V. Dao Truong, C. Michael Hall · Routledge eBooks · 5
Impacts of Gender, Patriarchy, and Culture on Bruneian Women’s Travel Experiences
2025 · Van Dao Truong, Norzurianie Binti Haji Kamarulzaman, et al. · Journal of Travel Research · 4
Works count: 42
Citation count: 1,343
H-index: 19
I10-index: 21
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