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Shaoling Katee Zhang

Observed name: Shaoling (Katee) Zhang
ORCID: 0000-0002-5275-9866
Observed ORCID: 0000-0002-5275-9866
OpenAlex ID: A5074478848
The ambidextrous patterns for managing technological and marketing innovation
2020 · Shaoling Katee Zhang, Tanya Ya Tang, et al. · Industrial Marketing Management · 30
Would You Rather . . . a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses
2024 · Shaoling (Katee) Zhang, Lisa L. Scribner · Journal of Marketing Education · 24
Navigating livestream commerce: A dual-lens framework of influencers’ impact on product sales
2024 · Shaoling (Katee) Zhang, Tanya (Ya) Tang, et al. · Journal of Business Research · 19
Birds of a feather: How influencer-brand fit drives product sales in livestream commerce
2026 · Shaoling Katee Zhang, Yao Shi, et al. · Journal of the Academy of Marketing Science
Works count: 4
Citation count: 73
H-index: 3
I10-index: 3
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