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Author

Sumitha Anantharajah

Institution: Taylor's University
ORCID: 0000-0002-3286-9478
Observed ORCID: 0000-0002-3286-9478
OpenAlex ID: A5074486639
Leveraging ChatGPT and Digital Marketing for Enhanced Customer Engagement in the Hotel Industry
2024 · Ruth Sabina Francis, Sumitha Anantharajah, et al. · Advances in business information systems and analytics book series · 25
Perceived expectations of internships: case study of a private university in Malaysia.
2019 · Lin ChanYi, Sumitha Anantharajah · Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) · 5
Exploring the Nexus of Women's Entrepreneurship, Entrepreneurial Efficacy, and Passion in Tourism Development: A Concept Proposition
2024 · Ruth Sabina Francis, Sumitha Anantharajah, et al. · Advances in business strategy and competitive advantage book series · 3
Women's Empowerment and Tourism Development: An Indian Perspective
2023 · Amrik Singh, Sumitha Anantharajah, et al. · Advances in hospitality, tourism and the services industry (AHTSI) book series · 2
An Empirical Study to Analyze Factors Influencing Customer Satisfaction in Chinese Budget Hotels
2025 · Ruth Sabina Francis, Sumitha Anantharajah, et al. · Emerald Group Publishing Limited eBooks · 1
Indigenous Entrepreneurship and Community-focused Rural Tourism: A Case Evident from Tadom Hill Resorts' Development with the Orang Asli Community
2026 · Sumitha Anantharajah, Salini Devi Rajendran, et al. · BENTHAM SCIENCE PUBLISHERS eBooks
Adaptive Learning and Collaborative Opportunity: A Case Study Project of Hospitality and Tourism Students in a Sustainable Tourism Resort
2025 · Ruth Sabina Francis, Sumitha Anantharajah, et al. · Emerald Group Publishing Limited eBooks
Promoting Sustainable Rural Community Growth in Malaysia through Gastronomic Tourism
2025 · Salini Devi Rajendran, Siti Norida Wahab, et al. · CABI eBooks
Works count: 8
Citation count: 36
H-index: 3
I10-index: 1
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