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Мykhailo Oklander

Observed names: M.A. Oklander, Mykhailo Oklander, Oklander MYKHAILO, Oklander Mykhailo, М. Oklander, Михайло Окландер
ORCID: 0000-0002-1268-6009
Observed ORCID: 0000-0002-1268-6009
OpenAlex ID: A5074502542
Digital Marketing in the Survival and Growth Strategies of Small and Medium-Sized Businesses During the War in Ukraine
2024 · Mykhailo Oklander, Oksana Yashkina, et al. · Marketing and Management of Innovations · 61
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Analysis of technological innovations in digital marketing
2018 · Mykhailo Oklander, Tatyana Oklander, et al. · Eastern-European Journal of Enterprise Technologies · 50
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Marketing research trends: online panels and online communities
2018 · M.A. Oklander, T.O. Oklander, et al. · Marketing and Management of Innovations · 28
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Segmentation and communication in digital marketing
2017 · М. Oklander, T. Oklander · Marketing and Management of Innovations · 22
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Economic aspects of Industry 4.0 marketing technologies implementation in the agricultural sector of Ukraine
2024 · Mykhailo Oklander, Oksana Yashkina, et al. · Ekonomika APK · 21
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Channels for Promotion of Fashion Brands in the Online Space
2021 · Mykhailo Oklander, Alevtyna Kudina · Baltic Journal of Economic Studies · 15
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Methodical Approach To Calculating Information Value In Pricing Policy In Supply Chains
2021 · Mykhailo Oklander, Оlena Chukurna, et al. · Studies of Applied Economics · 14
Minimization of transportation risks in logistics by choosing a cargo delivery route with the minimal projected number of road accidents
2019 · Mykhailo Oklander, Oksana Yashkina, et al. · Eastern-European Journal of Enterprise Technologies · 10
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Marketing as an economic science
2020 · Mykhailo Oklander · Marketing and Digital Technologies · 8
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Methods of Calculating the Integrated Indicator for Assessing the Socio-Economic Development of the Territory: A Marketing Approach
2023 · Oklander Mykhailo, Valinkevych Nataliia, et al. · Lecture notes in networks and systems · 6
Development of the subsystem of forecasting for the system of marketing information management at an industrial enterprise
2017 · Mykhailo Oklander, Tatyana Oklander, et al. · Eastern-European Journal of Enterprise Technologies · 6
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LinkedIn as a key tool for targeted advertising in industrial B2B marketing
2025 · Mykhailo Oklander, Oleksandr Karandin, et al. · Economics of Development · 5
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User Behavior and Emotional Responses in Social Media Avatar: Exploring Empathy, Attitudes, and Social Norms
2024 · A. Pushpa, C. Nagadeepa, et al. · Studies in systems, decision and control · 4
Modern Challenges and Innovative Tools of Targeted Advertising in Digital Marketing
2025 · Mykhailo Oklander, Oleksandr Karandin · Economic scope · 3
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Promotion of Non-formal Education Projects Digital Marketing Methods
2019 · Mykhailo Oklander, Ruslana Shemchuk · PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY · 3
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Trends of Marketing Outsourcing in the Activity of Enterprises
2021 · Mykhailo Oklander, Tatyana Oklander · PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY · 2
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Methodological approaches to logistic risks assessment
2014 · Мykhailo Oklander, D S Yashkin · Экономика: реалии времени · 2
International Distribution Channels of Dairy Processing Enterprises of Ukraine in the Conditions of Post-war Reconstruction
2026 · Mykhailo Oklander, Oksana Osetian · Business Navigator · 1
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Implementation of an Updated Crm System in the Activities of a Construction Organisation
2025 · Tetyana Oklander, Mykhailo Oklander, et al. · Baltic Journal of Economic Studies · 1
Neuromarketing - Theory and Practice of Influence Over Consumer's Subconsciousness
2014 · Мykhailo Oklander, Yuliya Gubareva · RePEc: Research Papers in Economics · 1
Multidimensional Digital Trust as a Driver of User Adoption in Smart Energy Services Sustainability
2026 · Prof., Dept of Commerce, Ferhat Abbas Universit Setif 1, Algeria, e-mail: [email protected], Soufyane BOUALI, et al. · EMERG - Energy Environment Efficiency Resources Globalization
Формування Організаційної Моделі Управління Таргетованою Рекламою На Промислових Підприємствах
2026 · Михайло Окландер, Олександр Карандін · Економіка та суспільство
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Efficiency of a Mobile Application as a Tool in the Marketing System of Retail Enterprises
2025 · Mykhailo Oklander, Iryna Zlatova · Business Navigator
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Optimization of Response Team Deployment: Logistical Solutions for Security Companies
2025 · Mykhailo Oklander, Maksym Harnyk · Business Navigator
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Omnicanal marketing tools in the political sphere
2021 · Mykhailo Oklander, Mykyta Haidaienko · Marketing and Digital Technologies
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Works count: 32
Citation count: 263
H-index: 8
I10-index: 8
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