Author

Rajarathi Karunakaran

Observed name: K. Rajarathi

ORCID: 0000-0003-3852-3299

Observed ORCID: 0000-0003-3852-3299

OpenAlex ID: A5074615602

The effect of digital communication technologies in retail supply chain management: Evidence from Indian small retailers

2023 · M. Karthik Ram, S. Selvabaskar, et al. · Journal of Future Sustainability · 9

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Digital Technology Adoption Behaviour in the context of Unorganised retail: Towards a Technology Continuance Theory

2022 · M. Karthik Ram, S. Arjun, et al. · International Conference on Innovations in Science and Technology for Sustainable Development (ICISTSD) · 9

Drivers of Zoomers' OTT Consumption - Uses & Gratifications Theory Approach

2022 · Rajarathi Karunakaran, Selvabaskar S · International Conference for Advancement in Technology (ICONAT) · 7

Mobile application adoption in business by the unorganized retailers and expanding the con-structs by using TAM, DOI, TOE theories

2023 · M. Karthik Ram, S. Selvabaskar, et al. · Management Science Letters · 5

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Antecedents of Binge-Scrolling Short-form Videos

2022 · Rajarathi Karunakaran, Guhan R, et al. · International Conference on Innovations in Science and Technology for Sustainable Development (ICISTSD) · 4

Examining New Media Consumption from the standpoint of OTT Streaming Services

2023 · Rajarathi Karunakaran, Selvabaskar S, et al. · Petra International Journal of Business Studies · 3

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The Emergence of e-Banking Adoption by Rural Banking Customers: Evidence from Tamil Nadu

2022 · R Guhan, Rajarathi Karunakaran, et al. · International Conference on Innovations in Science and Technology for Sustainable Development (ICISTSD) · 2

Quantifying the New Media Literacy of Rural People: An Online Video Entertainment Perspective

2022 · Rajarathi Karunakaran, Selvabaskar S · Interdisciplinary Research in Technology and Management (IRTM) · 2

An SEO- Focused Performance Assessment Ranking of OTT Streaming Services

2024 · Rajarathi Karunakaran, S. Selvabaskar · International Journal of Research Publication and Reviews

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OTT Subscriptions – Reflections on the Third Moment of Truth

2023 · Rajarathi Karunakaran, Selvabaskar S. · SSRN Electronic Journal

Customer Attitude towards Digital Banking Usage in Tamilnadu

2021 · R. Guhan, K. Nigama, et al. · Turkish Online Journal of Qualitative Inquiry

Works count: 12

Citation count: 40

H-index: 4

I10-index: