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E.B. Orazgaliyeva

Observed names: E. B. Orazgaliyeva, E. Orazgaliyeva, Elmaira B. Orazgaliyeva, Elmaira Orazgaliyeva, Elmaira Orazgaliуeva, Э. Оразгалиева, Э.Б. Оразгалиева
Observed institution: Almaty Management University
ORCID: 0000-0001-7030-7102
Observed ORCID: 0000-0001-7030-7102
OpenAlex ID: A5074623284
Trust as a critical driver of customer loyalty in the pharmaceutical market: A study of Kazakhstan
2024 · E. Orazgaliyeva, A. Abuzhalitova, et al. · Regional Science Policy & Practice · 23
Neuromarketing Insights: Using Eye-Tracking and Machine Learning to Understand Consumer Preferences for University Promotional Products
2025 · Gulsanat Bekenova, Elmaira Orazgaliуeva · BUKETOV BUSINESS REVIEW · 4
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RETRACTED: Enterprise strategic plan: Service business model
2022 · Aizhana V. Maldynova, Zhasym D. Osmanov, et al. · Business Strategy & Development · 4
Usability of the medical mobile application for patients: Kazakhstani case
2023 · E.B. Orazgaliyeva, M.R. Smykova, et al. · BULLETIN OF THE KARAGANDA UNIVERSITY ECONOMY SERIES · 2
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Conceptual Foundations and Possibilities of Digitalization of Medical Services
2023 · E. B. Orazgaliyeva, M. R. Smykova · Central Asian Economic Review · 2
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Digital Service Promotion Channels in Kazakhstan: an Assessment of the Customer Journey and Consumer Experience Consistency
2026 · A. Namys, E.B. Orazgaliyeva · Eurasian Journal of Entrepreneurship
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The Divergence Between Subjective and Objective Data in Neuromarketing Advertising Research: Theoretical Analysis and Conceptual Framework
2026 · V.E. Putintseva, E.B. Orazgaliyeva · Eurasian Journal of Entrepreneurship
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Consumer Neuroscience and Digital Video Advertising Effectiveness: A Hybrid Integrative Systematic Literature Review
2026 · Gulsanat Bekenova, Elmaira Orazgaliyeva, et al.
Mapping Digital Youth Preventive Health Research in the Social Sciences, Business and Psychology: A Bibliometric Review and Research Agenda
2026 · Elmaira Orazgaliyeva, Akdana Abuzhalitova, et al. · Open Science Framework
The Paradox of Native Advertising Perception: Neuromarketing Assessment of Influencer Integrations in Advertising Creatives
2026 · V.E. Putintseva, E.B. Orazgaliyeva · Eurasian Journal of Entrepreneurship
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Sustainable Consumer Behavior in Marketing: a Bibliometric Review
2026 · Sh. Shaimerdenkyzy, E. B. Orazgaliyeva · Bulletin of Toraighyrov University Economics series
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How Emotional Dynamics are Associated with Advertising Recall: Evidence from Facial Expression Analysis in Young Consumers
2026 · Gulsanat Bekenova, Elmaira Orazgaliyeva · BUKETOV BUSINESS REVIEW
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Sustainable consumer behavior and digital marketing: an integrative literature review
2025 · Sh. Shaimerdenkyzy, E. B. Orazgaliyeva, et al. · Bulletin of Turan University
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Website usability testing of Corporate Fund “University Medical Center”: neuromarketing approach
2024 · E.B. Orazgaliyeva, A.M. Kazybayeva, et al. · BULLETIN OF THE KARAGANDA UNIVERSITY ECONOMY SERIES
Website usability testing of Corporate Fund “University Medical Center”: neuromarketing approach
2024 · E.B. Orazgaliyeva, A.M. Kazybayeva, et al. · BULLETIN OF THE KARAGANDA UNIVERSITY ECONOMY SERIES
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Использование нейромаркетинговых исследований для оценки цифрового сервиса медицинских услуг
2024 · М. Смыкова, Э. Оразгалиева · ECONOMIC Series of the Bulletin of the L N Gumilyov ENU
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Study of the influence of consumer trust factors and the marketing mix on consumer value and consumer loyalty
2024 · A.K. Burakhanova, G.K. Bayzhaksynova, et al. · BULLETIN OF THE KARAGANDA UNIVERSITY ECONOMY SERIES
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Assessment of the quality of digital services based on the Kano model
2023 · E. B. Orazgaliyeva, M. R. Smykova · Bulletin of Turan University
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Цифрландыру жағдайында медициналық қызметтердің сапасын бағалаудың әдіснамалық тәсілдері
2023 · Э.Б. Оразгалиева, М.Р. Смыкова · BULLETIN OF THE KARAGANDA UNIVERSITY ECONOMY SERIES
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Методы оценки качества сервисных услуг в медицинских учреждениях
2023 · М.Р. Смыкова, Э.Б. Оразгалиева, et al. · BULLETIN OF THE KARAGANDA UNIVERSITY ECONOMY SERIES
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Исследование отношения потребителей к рекламе университетов: нейромаркетинговый подход
2021 · М.Р. Смыкова, Э.Б. Оразгалиева, et al. · BULLETIN OF THE KARAGANDA UNIVERSITY ECONOMY SERIES
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Works count: 22
Citation count: 36
H-index: 3
I10-index: 1
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