Author

Yi‐Dan Zhu

Observed names: Yi-Dan Zhu, Yidan Zhu

Institution: Nantong Institute of Technology

Observed institutions: Gannan Normal University, Nantong Institute of Technology

ORCID: 0000-0002-9108-2210

Observed ORCID: 0000-0002-9108-2210

OpenAlex ID: A5074639833

How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions

2022 · Zhen Huang, Yidan Zhu, et al. · Journal of Research in Interactive Marketing · 174

Marketing Healthy Diets: The Impact of Health Consciousness on Chinese Consumers’ Food Choices

2022 · Zhen Huang, Yi-Dan Zhu, et al. · Sustainability · 101

The impact of social presence on consumer stickiness: the mediating role of trust and the moderating effect of closeness

2025 · Jing Zhang, Zhiyin Xiao, et al. · Current Psychology · 10

Works count: 3

Citation count: 285

H-index: 3

I10-index: 3