Get started
Author

Thadathibesra Phuthong

Observed names: Phuthong, Thadathibesra, T. Phuthong, Thadathibesra PHUTHONG
ORCID: 0000-0002-7385-2808
Observed ORCID: 0000-0002-7385-2808
OpenAlex ID: A5074715934
Impact of artificial intelligence-enabled service attributes on customer satisfaction and loyalty in chain hotels: Evidence from coastal tourism destinations in western Thailand
2025 · Noptanit Chotisarn, Thadathibesra Phuthong · Social Sciences & Humanities Open · 56
Mapping the landscape of marketing technology: trends, theories and trajectories in ecosystem research
2025 · Noptanit Chotisarn, Thadathibesra Phuthong · Cogent Business & Management · 45
A bibliometric analysis insights into the intellectual dynamics of artificial intelligence for the micro, small, and medium enterprises
2025 · Noptanit Chotisarn, Thadathibesra Phuthong · Cogent Business & Management · 35
Reducing gaps in digital entrepreneurship education: A systematic review of innovative learning strategies and their institutional impact
2025 · Noptanit Chotisarn, Thadathibesra Phuthong · The International Journal of Management Education · 31
Identifying factors influencing electric vehicle adoption in an emerging market: The case of Thailand
2024 · Thadathibesra Phuthong, Tanarat Borisuth, et al. · Transportation Research Interdisciplinary Perspectives · 29
Developing and Validating an Assessment Scale to Measure the Competitiveness of Wellness Destinations
2022 · Thadathibesra Phuthong, Pongpun Anuntavoranich, et al. · Sustainability · 29
PDF
A Framework for Assessing Wellness Tourism Destination Competitiveness: a Perspective From the Wellness Tourism Clusters in Thailand
2023 · Thadathibesra PHUTHONG, Pongpun ANUNTAVORANICH, et al. · GeoJournal of Tourism and Geosites · 22
PDF
Logistics service quality and customer behavior in cross-border e-commerce: a thai consumer perspective
2025 · Noptanit Chotisarn, Thadathibesra Phuthong · Cogent Business & Management · 21
PDF
Place Branding as a Soft Power Tool: A Systematic Review, Bibliometric Analysis, and Future Research Directions
2025 · Noptanit Chotisarn, Thadathibesra Phuthong · International Review of Management and Marketing · 20
PDF
Factors that influence cloud adoption in the public sector: The case of an emerging economy—Thailand
2022 · Thadathibesra Phuthong · Cogent Business & Management · 20
Antecedents Influencing the Adoption of Collaborative Learning Social-Media Platforms Among Thai University Students During the Covid-19 ‘New Normal’ Era
2021 · Thadathibesra Phuthong · International Journal of Emerging Technologies in Learning (iJET) · 20
PDF
Mapping Reserch Trends in Mobile Technology in Wellness Tourism Destinatination: a Bibliometric and Visualized Analysis
2022 · Thadathibesra PHUTHONG, Pongpun ANUNTAVORANICH, et al. · GeoJournal of Tourism and Geosites · 17
PDF
Green production processes and consumer behaviour: a theory-context-characteristics-methodology framework-based systematic review and future research agenda
2025 · Noptanit Chotisarn, Thadathibesra Phuthong · International Journal of Sustainable Engineering · 15
Retail technology use in sustainability practices: A mixed-methods analysis of implementation approaches and future directions
2025 · Noptanit Chotisarn, Thadathibesra Phuthong · Sustainable Futures · 12
Defining Technopreneurs’ Commercialization Research Process in the Emerging Thai Economy: Research for Constructing Grounded Theory
2023 · Thadathibesra Phuthong · TEM Journal · 6
PDF
Wellness Tourism Destination Assessment Model: A Development Indicator in an Emerging Economy-Thailand
2021 · T. Phuthong, P. Anuntavoranich, et al. · IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) · 6
Circular economy business model innovation in community enterprises: A grounded theory study of Gros Michel Banana processing in Thailand
2026 · Thadathibesra Phuthong · Sustainable Futures · 5
An Innovative Mobile Application for Wellness Tourism Destination Competitiveness Assessment: The Research and Development Approach
2023 · Thadathibesra Phuthong, Pongpun Anuntavoranich, et al. · HighTech and Innovation Journal · 5
PDF
Consumer’s Personality Traits and Knowledge-sharing Behavior on Shoppertainment Platforms: The Mediating Role of Subjective Well-being and Trust
2023 · Thadathibesra Phuthong · HighTech and Innovation Journal · 4
PDF
Content Automation in Marketing Research: A Bibliometric Analysis using VOSviewer
2024 · Thadathibesra Phuthong, Ratchamongkhon Thonglor, et al. · HighTech and Innovation Journal · 3
PDF
Causal Modelling of the Key Competitiveness Assessment Factors of Wellness Tourism Destinations: A DEMATEL Approach
2023 · Thadathibesra Phuthong, Pongpun Anuntavoranich, et al. · Journal of Human Earth and Future · 3
PDF
An integrated framework for tacit knowledge management in public-sector organizations: a PLS-SEM approach
2026 · Arthitaya Vipakul, Thadathibesra Phuthong · Cogent Business & Management · 2
PDF
Examining determinants of electric vehicle adoption among university-age Gen Z in Thailand: A PLS-SEM analysis of sustainable mobility
2026 · Noptanit Chotisarn, Chalermpol Phumpaung, et al. · Sustainable Futures · 2
Robot resistance in the land of smiles: Unraveling the behavior of Thai consumers toward restaurant service robots
2025 · Noptanit Chotisarn, Nontouch Srisuksa, et al. · International Journal of Information Management Data Insights · 2
Innovative Learning Platforms Enhance Knowledge Transfer in Software Project Management: A Paradigm for New Services Development
2025 · Nontouch Srisuksa, Mongkolchai Wiriyapinit, et al. · TEM Journal · 2
PDF
Works count: 61
Citation count: 420
H-index: 13
I10-index: 14
Year
Topic
Type