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Helge Thorbjørnsen

Observed names: H. Thorbjornsen, Helge Thorbjornsen, Helge Thorbjørnsen, Thorbjørnsen Helge, Thorbjørnsen, Helge
ORCID: 0000-0002-2037-3336
Observed ORCID: 0000-0002-2037-3336
OpenAlex ID: A5074730037
Explaining intention to use mobile chat services: moderating effects of gender
2005 · Herbjørn Nysveen, Per E. Pedersen, et al. · Journal of Consumer Marketing · 661
Getting too personal: Reactance to highly personalized email solicitations
2007 · Tiffany Barnett White, Debra L. Zahay, et al. · Marketing Letters · 397
Building brand relationships online: A comparison of two interactive applications
2002 · Helge Thorbjørnsen, Magne Supphellen, et al. · Journal of Interactive Marketing · 291
“This is who i am”: Identity expressiveness and the theory of planned behavior
2007 · Helge Thorbjørnsen, Per E. Pedersen, et al. · Psychology and Marketing · 234
How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting
2021 · Siv Skard, Eirik SjÃ¥holm Knudsen, et al. · Tourism Management · 211
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Mobilizing the Brand: The Effects of Mobile Services on Brand Relationships and Main Channel Use
2004 · Herbjørn Nysveen, Per E. Pedersen, et al. · Journal of Service Research · 211
Consumer brand relationships: an investigation of two alternative models
2008 · Einar Breivik, Helge Thorbjørnsen · Journal of the Academy of Marketing Science · 199
Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility
2013 · Siv Skard, Helge Thorbjørnsen · Journal of Business Ethics · 142
Understanding mobile commerce end-user adoption: a triangulation perspective and suggestions for an exploratory service evaluation framework
2003 · P.E. Pedersen, L.B. Methlie, et al. · Hawaii International Conference on System Sciences (HICSS) · 142
Brand extensions: brand concept congruency and feedback effects revisited
2005 · Helge Thorbjørnsen · Journal of Product & Brand Management · 80
Customer reactions to acquirer-dominant mergers and acquisitions
2011 · Helge Thorbjørnsen, Micael Dahlén · International Journal of Research in Marketing · 69
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The impact of brand loyalty on website usage
2004 · Helge Thorbjørnsen, Magne Supphellen · Journal of Brand Management · 68
In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance
2015 · Paul Edwin Ketelaar, Ruben Konig, et al. · Journal of Consumer Marketing · 52
Determinants of core value behavior in service brands
2011 · Helge Thorbjørnsen, Magne Supphellen · Journal of Services Marketing · 43
Racial Bias in the Sharing Economy and the Role of Trust
2019 · Katrine Berg Nødtvedt, Hallgeir Sjåstad, et al. · Journal of Experimental Psychology Applied · 34
The adoption of mobile services : a cross service study
2002 · Per E. Pedersen, Her­bjørn Ny­sveen, et al. · NORA - Norwegian Open Research Archives · 31
The Effect of New Product Preannouncements on the Evaluation of Other Brand Products
2015 · Helge Thorbjørnsen, Micael Dahlén, et al. · Journal of Product Innovation Management · 26
Positive uncertainty: the benefit of the doubt in advertising
2016 · Paul Edwin Ketelaar, Jonathan van't Riet, et al. · International Journal of Advertising · 25
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How Do Teaser Advertisements Boost Word of Mouth about New Products? For Consumers, the Future Is More Exciting Than the Present
2015 · Helge Thorbjørnsen, Paul Ketelaar, et al. · Journal of Advertising Research · 25
Changes in Physical Activity Are Associated with Corresponding Changes in Psychological Well-Being: A Pandemic Case Study
2021 · Micael Dahlen, Helge Thorbjørnsen, et al. · International Journal of Environmental Research and Public Health · 24
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A Taste of "Nextopia"
2011 · Micael Dahlén, Helge Thorbjørnsen, et al. · Journal of Advertising · 24
Categorizing networked services: The role of intrinsic‐, user network‐ and complement network attributes
2009 · Helge Thorbjørnsen, Per E. Pedersen, et al. · European Journal of Marketing · 23
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Do honesty‐nudges really work? A large‐scale field experiment in an insurance context
2022 · Jareef Bin Martuza, Siv Rosendahl Skard, et al. · Journal of Consumer Behaviour · 20
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New perspectives on consumer adoption and diffusion of innovations
2020 · Per Kristensson, Per Egil Pedersen, et al. · Journal of Business Research · 17
Closed-ended and open-ended fit articulation: Communication strategies for incongruent sponsorships
2017 · Siv Skard, Helge Thorbjornsen · European Journal of Marketing · 14
Works count: 105
Citation count: 3,209
H-index: 22
I10-index: 30
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