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Author

Sajith Narayanan

Institution: Flame University
ORCID: 0000-0001-7304-2138
Observed ORCID: 0000-0001-7304-2138
OpenAlex ID: A5074911223
Does Generation Z value and reward corporate social responsibility practices?
2022 · Sajith Narayanan · Journal of Marketing Management · 112
Consumers' willingness to pay for corporate social responsibility: Theory and evidence
2023 · Sajith Narayanan, Guru Ashish Singh · International Journal of Consumer Studies · 106
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From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism
2024 · Sajith Narayanan, Guru Ashish Singh · Journal of Consumer Behaviour · 33
Can the marketing innovation of purpose branding make brands meaningful and relevant?
2021 · Sajith Narayanan, Jyoti Ranjan Das · International Journal of Innovation Science · 33
Will legalizing corporate social responsibility get businesses to participate in welfare activities – the case of India
2022 · Sajith Narayanan, Guru Ashish Singh · Society and Business Review · 22
When design deceives: consumer reactions to dark patterns in quick commerce
2026 · Sakshi Agrawal, Sajith Narayanan · Journal of Indian Business Research · 8
Understanding Brand Longevity Phenomenon in Multigenerational Food‐Service Family Businesses
2026 · Abhishek, Amarpreet Singh Ghura, et al. · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration
Works count: 7
Citation count: 314
H-index: 6
I10-index: 5
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