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Elif Yolbulan Okan

Observed names: Elif Okan, Elif Y. Okan
ORCID: 0000-0002-4691-7178
Observed ORCID: 0000-0002-4691-7178
OpenAlex ID: A5074962432
Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach
2020 · Fatih Kılıç, Elif Yolbulan Okan · Journal of Marketing Communications · 38
The effect of brand value on economic growth: A multinational analysis
2018 · Nuriye Zeynep Ökten, Elif Yolbulan Okan, et al. · European Research on Management and Business Economics · 35
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How the economic situation moderates the influence of available money on compulsive buying of students — a comparative study between Turkey and Greece
2014 · Alexander Unger, Julie Papastamatelou, et al. · Journal of Behavioral Addictions · 24
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The Role of Social Media in Political Marketing: 2014 Local Elections of Turkey
2014 · Elif Yolbulan Okan, Ayper Topcu, et al. · 21
Effects of Network Capabilities on Firm Performance across Cultures
2016 · Julie Papastamatelou, Rainer Busch, et al. · International Journal of Management and Economics · 15
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Türkiye’de Tartışmalı Reklamlar: Kuşaklar Arası Karşılaştırma
2015 · Elif Okan, Neva Yalman · Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi · 9
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Sustainable City Branding: Cittaslow – The Case of Turkey
2016 · Hande Begüm Bumin Doyduk, Elif Yolbulan Okan · Advances in hospitality, tourism and the services industry (AHTSI) book series · 8
Global pandemic, social media, and fake news: FoMO, need for connectivity and compulsive buying
2025 · Vahideh Arghashi, Yavuz Gunalay, et al. · The Journal of Marketing Theory and Practice · 7
The Role of Social Media in Employer Branding
2016 · Ayşe Begum Otken, Elif Yolbulan Okan · Eurasian studies in business and economics · 6
Examining Economic Growth Through Brand Development: A Multinational Analysis
2020 · Dila Asfuroglu, Nuriye Zeynep Ökten, et al. · SAGE Open · 5
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Effectiveness of Product Placement: An Experimental Study in Turkey
2014 · İbrahim Gürses, Elif Yolbulan Okan · Canadian social science · 5
Turkish Students' Perceptions of Social Responsibility and Voluntarism
2014 · Begüm Ötken, Elif Yolbulan Okan · 5
Anatomy of Green Marketing
2014 · Elif Yolbulan Okan, Neva Yalman · Advances in marketing, customer relationship management, and e-services book series · 4
An Exploratory Study on the Dimensions of Employer Branding
2010 · Aslı Kuşçu, Elif Yolbulan Okan · Öneri Dergisi · 4
Analysis of the Relationship Between Organizational Justice and Job Satisfaction in the Airline Industry
2021 · Elif Okan, Cahit Ali Bayraktar · Lecture notes in management and industrial engineering · 3
Sustainable City Branding: Cittaslow – The Case of Turkey
2017 · Hande Begüm Bumin Doyduk, Elif Yolbulan Okan · IGI Global eBooks · 3
Anatomy of Green Marketing
2015 · Elif Yolbulan Okan, Neva Yalman · IGI Global eBooks · 3
Managing Brands at Risk: The Case of Turkey
2014 · Elif Yolbulan Okan · Advances in marketing, customer relationship management, and e-services book series · 2
Effects of Nationalism on In-group and Out-group Reliability
2007 · Elif Okan, Selin Dilli, et al. · The International Journal of Diversity in Organizations Communities and Nations Annual Review · 2
The Dyadic Influence of Personal and Cultural Factors on Tourism and Hospitality
2022 · Erdogan Koc, Elif Yolbulan Okan, et al. · Routledge eBooks · 1
Industry 4.0: Opportunities and Challenges for Turkey
2019 · Hakan Erkurt, Özalp Vayvay, et al. · CRC Press eBooks · 1
An Empirical Study on Attitudinal Consequences of Product Recall
2012 · Tugrul Buran, Elif Yolbulan Okan · Journal of Euromarketing · 1
Exploring the Role of Instagram in Tourism Destination Preferences: A Turkish Perspective
2022 · Burçak Eken, Elif Yolbulan Okan, et al. · IGI Global eBooks
Exploring the Role of Instagram in Tourism Destination Preferences: A Turkish Perspective
2021 · Burçak Eken, Elif Yolbulan Okan, et al. · Advances in hospitality, tourism and the services industry (AHTSI) book series
Handling Private Label Customer Complaints to Improve Customer Satisfaction: Qualitative Evidence from Turkish Retailers
2019 · Elif Yolbulan Okan, Gulberk Gultekin Salman · Advances in marketing, customer relationship management, and e-services book series
Works count: 27
Citation count: 202
H-index: 7
I10-index: 5
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