Product
Help
Pricing
About
Jobs
Log in
Get started
Author
Add to collection
Xia Jiang
Observed name:
Xia JIANG
Institution:
Chongqing Technology and Business University
Observed institution:
Chongqing Technology and Business University
ORCID:
0000-0001-7135-5114
Observed ORCID:
0000-0001-7135-5114
OpenAlex ID:
A5075059262
Effects of human versus virtual human influencers on the appearance anxiety of social media users
2022
·
Fengyi Deng
, Xia Jiang
·
Journal of Retailing and Consumer Services
·
192
Influence mechanism of consumers’ characteristics on impulsive purchase in E-commerce livestream marketing
2023
·
Fengyi Deng
, Yajun Lin
, et al.
·
Computers in Human Behavior
·
72
How service robots’ human-like appearance impacts consumer trust: a study across diverse cultures and service settings
2024
·
Yi Li
, Xinyu Zhou
, et al.
·
International Journal of Contemporary Hospitality Management
·
71
Better or different? How mimicry by social groups shapes consumers’ preference for differentiated brands
2024
·
Xia Jiang
, Fengyi Deng
, et al.
·
Journal of Brand Management
·
10
Time tells all: The impact of long-term brand activism on brand loyalty and hypocrisy perceptions
2025
·
Xia Jiang
, Hanzhang Chen
, et al.
·
Journal of Retailing and Consumer Services
·
6
A cost analysis of the collaborative delivery mode of drones and riders in food delivery scenarios
2025
·
Yi Li
, Min Liu
, et al.
·
International Journal of Logistics Research and Applications
·
6
The effects of residential mobility on consumers’ preference for paradox brands
2024
·
Xia Jiang
, Fengyi Deng
, et al.
·
Journal of Retailing and Consumer Services
·
4
Transforming International Marketing Education in the Digital Economy Era: A Paradigm Shift and Targeted Exploration
2024
·
Xia Jiang
, Chuanyun Zhao
·
Journal of Education and Educational Research
·
3
PDF
Trust gained, trust lost: how service robot anthropomorphism shapes consumer trust in tight and loose cultures
2026
·
Yi Li
, Yan Zhou
, et al.
·
International Journal of Contemporary Hospitality Management
When will consumers choose brands associated with dissociative groups?
2019
·
Defeng YANG
, Xia JIANG
, et al.
·
Acta Psychologica Sinica
PDF
Show more works
View as search
Works count:
10
Citation count:
364
H-index:
6
I10-index:
4
Year
Topic
Type
