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Author

Narendra Rathnaraj

Observed institution: PSG College of Technology
ORCID: 0000-0002-8389-0816
Observed ORCID: 0000-0002-8389-0816
OpenAlex ID: A5075136504
Impact of digital transformation on SME marketing performance: The mediating role of social media capability and the moderating role of market turbulence in the textile industry
2026 · Narendra Rathnaraj · SHS Web of Conferences
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Over-Automation in Higher Education: Ethical Risks and Human-Centered AI
2026 · Narendra Rathnaraj, Firdaus Bashir · Advances in computational intelligence and robotics book series
Sentiment Analysis in the Construction Industry: Evaluating User Experiences with Virtual Reality Services
2026 · Priyanga Tamilselvan, Bashir Firdaus, et al. · Communications in computer and information science
AI-Powered Insights: Role of ChatGPT in Evaluating Influencer Marketing Impact in the Food and Beverage Industry
2026 · Narendra Rathnaraj, Nithish Kumar · Communications in computer and information science
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Impact of Social Media Marketing in the Cosmetic Industry to Cross the Chasm in India
2025 · Narendra Rathnaraj, C. Rajasree, et al. · Communications in computer and information science
Works count: 5
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