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Shyama Kumari

Observed names: Kumari, Srinidhi, Srinidhi Kumari
ORCID: 0000-0001-7017-2201
Observed ORCID: 0000-0001-7017-2201
OpenAlex ID: A5075245383
Archetyping the Brand: Strategy to Connect
2012 · Sadaf Siraj, Shyama Kumari · SSRN Electronic Journal · 16
Mapping the Portrayal of Females in Contemporary Indian Advertisements
2015 · Shyama Kumari, Shradha Shivani · Media Watch · 11
A Study on Gender Portrayals in Advertising through the Years: A Review Report
2012 · Shyama Kumari, Shraddha Shivani · Journal of Research in Gender Studies · 7
Female Portrayals in Advertising and Its Impact on Marketing Communication—Pieces of Evidence from India
2014 · Shyama Kumari, Shradha Shivani · Management and Labour Studies · 3
Delighting the Customers' Senses - Key to Store Differentiation
2010 · Sadaf Siraj, Shyama Kumari · Indian Journal of Marketing · 2
A study on brand loyalty and purchase behaviour of women towards cosmetic products in Namakkal
2015 · Shyama Kumari, Mangai Natarajan · International Journal of Physical and Social Sciences · 1
A Content Analysis of Female Portrayals in Indian Magazine Advertisements
2013 · Shyama Kumari, Shradha Shivani · 1
Exploring application of neuromarketing in advertising effectiveness: a bibliometric and TCCM-based approach
2024 · Tanu Pandey, Manya Goel, et al. · Journal of Contemporary Marketing Science
Book Review: International Marketing Management: An Indian perspective
2010 · Shyama Kumari · Asia Pacific Business Review
Book Review: Advertising and Personal Selling
2009 · Shyama Kumari · Asia Pacific Business Review
Works count: 12
Citation count: 42
H-index: 3
I10-index: 2
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